June 1, 2022

FINALLY! Social Media Marketers will be happy to hear that TikTok has partnered with a number of the major content marketing platforms, making it easier for users to plan campaigns and gain valuable insights to guide ongoing marketing strategies.

TikTok has gone BIG with this, announcing their partnership with eight of the industry leaders in this space: Hootsuite, Sprout Social, Later, Khoros, Emplifi, Dash Hudson, Sprinklr and Brandwatch.

In their announcement TikTok discussed the advantages of these partnerships for Social Media Managers:

“[These Platforms] have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.”

So what does this mean for Social Media Marketers? The answer is, a lot! 

Firstly, you will FINALLY be able to manage your TikTok content outside of the app, meaning organising, scheduling and publishing will be far more user friendly and streamlined. 

Not only will you be able to manage your TikTok videos externally, but you will also be able to consolidate all of your content across all of your channels and easily manage your cross-platform content strategy.

Secondly, you will be able to access insights in real-time and easily monitor your audience and engagement metrics in comparison to your other channels. This will not only make your reporting easier with all data being delivered in one spot, but it will also allow you to analyse the ongoing impact of TikTok in your marketing mix and optimise your strategy accordingly.

And finally, you will be able to better understand your community by using these tools to track and monitor the conversations being had in your comments section. This will allow you to consolidate all online feedback and maintain a consistent brand voice across platforms and communities which you believe will best resonate with your audiences.

This announcement makes it easier than ever for Social Media Marketers to incorporate an in-depth TikTok strategy into their Marketing Plan and use it to scale rapidly, so be sure you take advantage of it! 

TikTok is well on its way to being one of the most used social media apps in the world, are you using it to its fullest potential? 

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Sam King

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