Everyone wants more followers on TikTok, right?
Of course you do! And that includes, brands, too!
Building a following on TikTok means following hot and popular trends that app users love. Looking to TikTok accounts with the most followers can give us valuable insights into how we can find growth on the app, too.
So who has the most followers on TikTok?
In this post, we’re going to look at some of the TikTok creators with the highest follower counts and what we can learn from them. Then, you can implement these tactics, trends, and strategies with your own clients’ accounts.
TikTok Accounts With the Largest Followings
According to recent research, the TikTok accounts with the highest follower counts are owned by people from all backgrounds, from all over the world. Some have risen to internet fame by building influencer status, while others are crossovers from A-list Hollywood. Let’s take a look at the top 10 accounts with the most followers.
With that being said, let's take a look at who has the most followers on TikTok.
1. Charli D'Amelio
With 121.4 million followers, 17-year-old Charli D’Amelio has had the largest following on TikTok since early 2020. Formerly a competitive dancer, she got her start by dancing to songs that were trending on the platform.
Charli continues to post dance videos, lip syncs, and short videos of herself, her sister Dixie, and her friends having fun. She partners with brands like Dunkin Donuts, Step, CeraVe, Linktr.ee, and more. Charli also leverages TikTok to drive followers off-platform to her family’s YouTube channel and the VIP text community she’s set up for her dedicated followers.
TikTok Tip: Many of Charli’s videos are casual, straightforward, and don’t use heavy visual effects. This saves video production time, which can help brands that want to post a high volume of videos.
2. Khabane Lame
Khabane Lame is second on the list, with 97.4 million followers.
He got his start creating humorous videos that stitch over-complicated everyday tasks with his own reactions to them. Khabane’s channel is focused on entertainment value, good-natured sarcasm, and dry humor. Khabane optimises his captions with hashtags. Sometimes, he leverages trending hashtags, but he often uses his custom hashtag #learnfromkhaby.
TikTok Tip: Khabane’s videos are so funny because they play up real-life ridiculousness. If you’re planning humorous videos for your client’s brand, consider obvious satire you might be able to draw out. Just make sure it's aligned with your brand.
3. Addison Rae
Addison Rae is a singer, actress, dancer, and influencer. She comes in third on our list, with 82.1 million TikTok followers on her fun and vibrant account.
Rae partners with brands such as American Eagle and Item Beauty. She posts lip sync and dance videos, as well as brand partnership content and short humorous videos. In addition, she optimises her captions with hashtags and encourages engagement in her comments section.
TikTok Tip: Addison often duets with other accounts and features friends and other influencers, such as Dixie D’Amelio, in her videos. Consider how your client’s brand might be able to play up a sense of camaraderie with “sister” brands or even happy customers on TikTok.
4. Bella Poarch
With 77.4 million followers, Bella Poarch has the fourth-highest TikTok follower count.
Bella is a Filipino-American social media influencer and singer who’s known for her combination of fun, musical, and moody TikToks. Bella partners with other influencers on TikTok, including Tyga and James Charles. Prominent brand partnerships include Valentino, YSL Beauty, McDonald’s, NYX Cosmetics, Urban Decay, and more.
TikTok Tip: If you’re working with a brand that has a little edge, let it shine. Letting a brand fully live and breathe its personality will attract followers and partners with a similar vibe. This makes striking up a partnership that much easier!
5. Zach King
Illusionist, filmmaker, and sleight-of-hand extraordinaire Zach King had 62.9 million followers on TikTok.
He specialises in creating humorous short videos, in which he appears to be performing incredible magic tricks. Zach keeps his content high-energy, attention-grabbing, and engaging, occasionally partnering with brands such as Lunchables and Mercedes Benz for promotional content.
TikTok Tip: If your client brand has the budget and resources, consider having your TikToks professionally produced--especially if special effects could help the brand stand out in an eye-catching way.
6. Will Smith
Coming in sixth with 60.1 million followers is the Fresh Prince himself, rapper and actor Will Smith.
Will plays on self-deprecating humor, nostalgia, and inspiration to create his TikTok content, which includes funny slice-of-life videos and a generous helping of fan service.
TikTok Tip: Will Smith has been a household name for decades, and he doesn’t shy away from his entertainment legacy. If you’re working with a well-known brand with a little bit of history behind it, consider a TikTok strategy that plays on fan nostalgia and leans into the legacy it has built over the years.
The TikTok brand profile comes in with 55.9 million followers.
Primarily, the app’s brand account posts sponsored events, fun content featuring TikTok stars and other celebrities, and drives followers to live TikTok events. When the app experiences technical difficulties, its profile will feature humorous content that addresses the problem.
TikTok Tip: If your client brand has over 1000 followers, host live events and use your profile videos to drive followers to the live streams.
8. Spencer Polanco Knight
Spencer Polanco Knight, also known as Spencer X, is a beatboxer who used his unique talent to rise to TikTok fame. He currently has 54.2 million followers.
Spencer shares original music, remixes, entertaining beatbox videos of himself with friends and celebrities. He puts his own spin on TikTok challenges, adding his own beats to trending sounds.
TikTok Tip: Consider starting your own TikTok challenge. Invite your client’s followers to show off their hidden talents, and have them tag you using a custom hashtag you create.
9. Dixie D’Amelio
Singer Dixie D’Amelio, older sister of Charli D’Amelio, comes in at number nine with 54 million TikTok followers.
Dixie posts lip sync videos and TikTok trends, partnering with brands such as Valentino, Beyond Meat, and Morphe cosmetics. She drives users off-platform to her YouTube channel, where she interviews a wide range of influencers. In addition, she co-hosts the Social Tourist fashion show on TikTok.
TikTok Tip: If your client has a product-based business, challenge followers to perform their own product demonstrations. Then, duet them!
10. Loren Gray
Loren Gray is a social media influencer and singer with 53.5 million followers on TikTok.
She partners with brands such as Guess and Revlon, and often posts lip sync and dance videos, in addition to product demonstrations. Loren has also been open on her platform about mental health and surviving past abuse.
TikTok Tip: If it’s appropriate for your client’s brand, don’t be afraid to get vulnerable or to tackle difficult topics head-on. There are many followers out there looking to connect with someone who understands what they’re going through.
Ultimately, TikTok is its own digital playground where brands can educate, advertise, and have fun. While all of the TikTok creators with the most followers are not brands themselves outside of TikTok, they are partnering with brands, and their overall presence can give you an idea of hte type of content that users are looking for today. This may be a good place to draw some inspiration for your own campaigns, or for your clients!
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