FB008: Tracking and Retargeting

Tracking and retargeting on Facebook involves using Facebook's analytics tools to track the performance of ads and audience engagement, and then using that data to create custom audiences and retargeting ads to reach a more specific and engaged audience

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
50 Mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook Marketing

About the Course

Retargeting is an essential part of Facebook marketing that can supercharge your advertising efforts and turn interest into purchases. In this course, we’ll cover exactly what tracking and retargeting is, and how you can do it, including using the Facebook Pixel.

What You Will Learn

By the end of the course you will be able to: 

  • Describe the benefits of the Facebook Pixel
  • Explain the mechanics of remarketing

Course Content

  • Tracking and Retargeting
  • Tracking with the Facebook Pixel
  • Benefits of the Facebook Pixel
  • Pixel Event Data

  • Retargeting
  • King Kong Retargeting
  • Pixel Activity Data
  • Tracking Methods


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