FB009: Measurement and Reporting

Measuring and reporting on Facebook involves using the platform's built-in analytics tools to track key metrics such as reach, engagement, and conversion rates, and using that data to make informed decisions about targeting, ad placement, and content to improve the overall performance of the campaign

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
50 Mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook Marketing

About the Course

How do you know if your Facebook ad activity is effective? By monitoring and reporting. It may not sound glamorous or exciting, but it’s what helps you judge whether you’re spending your ad dollars effectively. This then helps guide your strategy going forward.

In this course we’ll show you what metrics to measure, where to find them, and how to get the reports you need. We’ll also look at calculating Return On Ad Spend – a crucial metric to find out whether your Facebook marketing activity is effective.

By the end of this course you will be able to:

  • Identify relevant metrics for each buyer/audience stage.
  • Match common KPIs with cost metrics.
  • Explain AdEspresso’s split testing functionality.

Course Content

  • Measurement and Reporting
  • Facebook Measurement Sources
  • Align Metrics to Buyer/Audience Stages
  • 10 Key Metrics to Track
  • Facebook Measurement Sources – Caitlin West
  • Reporting in Ads Manager
  • Modify your Dashboard
  • New Lesson
  • Change your Columns Reporting
  • Matching KPIs with Cost Metrics
  • Paid Strategy Template
  • Split Testing
  • How does AdEspresso Work?
  • Setting up Your AdEspresso Campaign
  • Our Approach


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