IG007: Instagram Paid Ads

Paid ads on Instagram are a form of paid promotion where businesses can create sponsored posts or Stories that are displayed to a targeted audience, allowing them to reach a wider audience and drive more engagement to their brand

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1.5 hours
Downloadable Files: 
Course Quizzes: 
Part of Instagram

About the Course

With more than 1 billion active users on Instagram every day, there is an incredible advertising opportunity on this platform. Instagram Ads allow you to target your potential consumers at all stages of the marketing funnel, as well as build overall awareness of your brand.

Remember, in order to launch an Instagram ad campaign, you need to first have a Facebook advertising account, or you can open an Instagram business account. Instagram ads are paid posts you can serve to targeted Instagram users. With a strategic campaign, you’ll be able to attain new followers and reach users you wouldn’t necessarily contact otherwise.

What are you going to learn?

By the end of this course you will be able to:

  • Learn the benefits of Instagram ads vs organic content
  • Identify the ad formats available on Instagram
  • Use Facebook Ads Manager to set up your own paid ad campaign in Instagram
  • Understand how to create effective ads using the different formats available: Feed, Reels, Stories
  • Determine your correct ad budget and select daily or lifetime schedule for your ad

Course Content

  • Paid Ads
  • How to Run Instagram Ads in Facebook Ads Manager
  • Creating Great Ads

  • Ad Budgeting and Scheduling
  • Toolkit


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