FB007: Community Management

Community management on Facebook involves creating and fostering a positive and engaged community around a brand, product or service through active listening, responding to comments and messages, moderating content, and creating a strategy for community growth and engagement

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 Mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook Marketing

About the Course

In this course, you’ll learn all about how to apply the best community management practices when advertising on Facebook. You’ll discover why community management is crucial on social media, and the things you should consider when setting up a community management plan.

When done well, commenting and replying builds intimacy with your audience, de-escalates customer dissatisfaction, and helps build a great image of your brand.

What You Will Learn

By the end of the course you will be able to: 

  • Identify five core principles of effective community management
  • List the steps to replying to comments left on your ads

Course Content

  • Community Management
  • Overview
  • Social Listening

  • Community Management Best Practices
  • Be Responsive
  • Case Study: ColesTools


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