IG004: Plan and Schedule

Planning and scheduling Instagram content in advance allows for a consistent and cohesive brand message, better use of resources and time, and can help increase engagement and reach by allowing for strategic posting at optimal times

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Instagram

About the Course

One of the top benefits of having a business profile on Instagram is receiving Instagram Insights! This feature provides easy-to-understand, up-to-date data about the performance of your content – in turn, helping you make better-informed decisions on your marketing strategy.

Be sure to use the information gathered from Instagram Insights to inform your content strategy. Check for metrics such as impressions, account activity, top posts, and reach to understand your audience at the type of content that resonates best with them.

What are you going to learn?

By the end of this course you will be able to:

  • Identify the types of third-party tools Instagram marketers use for content calendars
  • Plan and fill out a monthly Content Calendar
  • Select the best freelancer by identifying necessary characteristics
  • Write an effective content brief (with an example)

Course Content

  • Understanding Instagram Insights
  • Plan Your Content Calendar
  • Content Calendar Templates and Example
  • Tutorial on Using Creator Studio for Instagram

  • Content Briefs and Freelancers
  • Sourcing and Hiring Freelancers
  • Content Brief Checklist
  • Toolkit


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Renee Madge
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