IG006 - Influencer Marketing

Influencer marketing on Instagram involves partnering with popular and well-respected individuals with a significant following, or "influencers," to promote a product, service, or brand through sponsored posts, stories, and other content on their Instagram account

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 mins
Downloadable Files: 
Course Quizzes: 
Part of Instagram

About the Course

To understand influencer marketing, you need to first understand what defines an influencer.

Influencers are people that your target audience trusts, respects, and listens to because of their credibility. Through influencer marketing, you can leverage the popularity and reputation of these influencers, affiliate your business with them and benefit from some of their credentials within your industry space.

What are you going to learn?

By the end of this course you will be able to:

  • Determine effective methods of reciprocal engagement used to grow follower numbers
  • Identify best practices for a share-for-share partnership
  • Select key features and processes when it comes to creating UGC
  • Identify three types of influencers

Course Content

  • Influencer Marketing
  • Successful Influencer Campaigns

  • Case Study: HiSmile
  • Toolkit


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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Erika Bucton

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