CC001: Writing Great Copy

Learning how to write great copy for marketing purposes is essential as it can help to effectively communicate your brand's message, persuade potential customers, and ultimately drive conversions.

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1.5 hour
Downloadable Files: 
Course Quizzes: 
Part of Copywriting

About the Course

In this course we will take you on a journey to help you understand what it takes to write great copy. Throughout this course we will be getting you to experiment with your writing and push yourself out of your comfort zone. You will try new writing approaches, deeply understand your audience and truly define the purpose behind your intent.  

Writing great copy takes practice, so persist and know that one of your posts is going to go viral and it will it feel amazing!  

Lots of people find that writing is challenging. Staring at a blank page and not knowing how to start or what to write, and that’s no fun!

In this course we’re going to take you through step-by-step what the copywriting process is with easy to use techniques that will get ensure you can get the words out onto the page, or in this case, on the screen!

What You Will Learn

By the end of the course you will be able to: 

  • Understanding the principles of persuasive writing and how to apply them in various formats such as headlines, email campaigns, social media posts, and video scripts.
  • Developing a unique brand voice and tone that is consistent across all marketing materials.
  • Learning how to research and target specific audiences to create effective and impactful messaging.
  • Gaining knowledge of copywriting techniques and formulas, such as AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution)
  • Practice writing and receive feedback on a variety of copywriting projects such as website landing pages, brochures, videos scripts, and email campaigns.

Course Content

  • Buckle up – preparing to write
  • People – Know Your Audience
  • Product – Know it From the Inside Out
  • Experience the product
  • PurposeTone of voice
  • Content Brief Template
  • Foundations First
  • Brainstorm
  • Look for connections, clusters and flows
  • Headlines and Sub-headings
  • Visual Organisers
  • Questions and Answers
  • Write ... write ... write ...
  • Keep going, don’t count, don’t filter
  • Create a ‘loop’ or ‘return’ to your opening idea
  • Brutal – Slice and Dice
  • Delete – less words, smaller words
  • Concise Copy Converts
  • Consider Your Sentence Length
  • Silence is golden
  • Proofread
  • CopywrITing
  • Copy That Converts
  • Dialogue, not monologue
  • Copywriting Formulas
  • Power Words
  • Call to Action (CTA)
  • FOMO
  • Emotions


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

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