You’re going to look at the many benefits of using email in your organisation’s marketing strategy, including that it’s cost-effective, easily measurable and integrates seamlessly with most other marketing methods. The advantages are endless – from the range of formats to the direct line of communication, email is about to be your new favourite medium.
You’ll be learning about the two types of email marketing – email campaigns and email sequences. It’s important to understand how these two types can work together to give you the best results.
What You Will Learn
By the end of the course you will be able to:
- Understand what email marketing is and its role in your organisation’s digital marketing strategy
- Learn why email marketing plays a critical role in nurturing prospects, generating leads, and increasing conversions
- Compare the reach of email marketing to social media platforms
- Learn the benefits of email marketing for your organisation and why it is the best performing medium in terms of return on investment
- Understand the differences and roles of email campaigns and email sequences