EM001 - Introduction and Overview

Email marketing is a direct marketing strategy that uses electronic mail to communicate commercial messages to a targeted audience, in order to build loyalty, trust, and brand awareness, as well as drive sales and conversions

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
30 min
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

You’re going to look at the many benefits of using email in your organisation’s marketing strategy, including that it’s cost-effective, easily measurable and integrates seamlessly with most other marketing methods. The advantages are endless – from the range of formats to the direct line of communication, email is about to be your new favourite medium.

You’ll be learning about the two types of email marketing – email campaigns and email sequences. It’s important to understand how these two types can work together to give you the best results.

What You Will Learn

By the end of the course you will be able to: 

  • Understand what email marketing is and its role in your organisation’s digital  marketing strategy
  • Learn why email marketing plays a critical role in nurturing prospects, generating leads, and increasing conversions
  • Compare the reach of email marketing to social media platforms
  • Learn the benefits of email marketing for your organisation and why it is the best performing medium in terms of return on investment
  • Understand the differences and roles of email campaigns and email sequences

Course Content

  • Introduction to Email Marketing
  • What is Email Marketing?
  • Why Email Marketing?
  • Email Marketing vs EDM Marketing
  • The Email Marketing Process
  • Benefits of Email Marketing
  • Email Marketing Statistics
  • Email Marketing Actions
  • Two Types of Email Marketing
  • Email Campaigns vs Sequences


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

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