An email sequence is a series of emails sent to a prospect, user, or customer, sent using email or marketing automation software based on pre-determined criteria and specific actions people take – or don’t take – such as a time delay or action being met.
Email automation is a way to create emails that reach the right people with the right message at the right moment – without doing the work every time.
What You Will Learn
By the end of the course you will be able to:
- Learn the key features of email sequences and their advantages over email campaigns
- Identify common email sequence types and triggers
- Align email sequences to your email campaigns to maximise engagement
- Learn how to set up, develop, test, and launch an automated email sequence