Email automations, which allow businesses to automate the sending of targeted and personalized emails to specific segments of their audience, can save time and improve efficiency while also increasing engagement and conversions, making it an important tool for any email marketing strategy
An email sequence is a series of emails sent to a prospect, user, or customer, sent using email or marketing automation software based on pre-determined criteria and specific actions people take – or don’t take – such as a time delay or action being met.
Email automation is a way to create emails that reach the right people with the right message at the right moment – without doing the work every time.
By the end of the course you will be able to:
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