EM003: Email Automation

Email automations, which allow businesses to automate the sending of targeted and personalized emails to specific segments of their audience, can save time and improve efficiency while also increasing engagement and conversions, making it an important tool for any email marketing strategy

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

An email sequence is a series of emails sent to a prospect, user, or customer, sent using email or marketing automation software based on pre-determined criteria and specific actions people take – or don’t take – such as a time delay or action being met.

Email automation is a way to create emails that reach the right people with the right message at the right moment – without doing the work every time.

What You Will Learn

By the end of the course you will be able to: 

  • Learn the key features of email sequences and their advantages over email campaigns
  • Identify common email sequence types and triggers
  • Align email sequences to your email campaigns to maximise engagement
  • Learn how to set up, develop, test, and launch an automated email sequence

Course Content

  • Email Automations
  • Email Automation Definitions
  • Email Sequences
  • Email Automation and Workflow Example

  • Abandoned Cart
  • Email Automation Examples
  • Build an Email Sequence Using Mailchimp


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