EM006: Design Engaging Emails

Designing engaging emails is crucial as it helps increase the open and click-through rates, fostering better communication and ultimately leading to improved relationships with clients and customers

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

It’s now time to start creating your own engaging emails and, in this course, you’ll learn about the elements of any email that really matter.

From ensuring you have an open-worthy subject line to a clickable call to action, we’ll run you through how to make your emails as attractive to your subscribers as possible.

We’ll also let you in on some trigger words that can hurt your emails’ deliverability (by getting snapped up by spam filters) and why personalisation is a simple and easy way to engage with your audience on a deeper level. It’s more than just a ‘dear first name’ at the start of your email – there’s a wide range of ways in which you can make your audience feel like this email is just for them.

What You Will Learn

By the end of the course you will be able to: 

  • Write subject lines and preview text that increase your open rate
  • Learn spam trigger words to avoid
  • Design and write emails that grab attention and engage your recipients
  • Develop strong call-to-actions to maximise clicks and conversions
  • Use personalisation techniques

Course Content

  • Introduction
  • Designing Emails
  • Email Design
  • Keep Your Copywriting Short and Sweet

  • Power Words
  • Calls to Action
  • Best Practice Email Design


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