EM005: Build Your List

Building a targeted email list is essential for any email marketing strategy as it allows businesses to reach the right people with the right message, increasing the chances of engagement and conversions

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 min
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

Hi there, and welcome to Email Marketing - Build Your List. Here we are going to look at the different ways you can start building your contact list – and things you can do right now. A good place to start is by having a look at some of your favourite websites and using an analytical eye to see how each one tries to persuade visitors into joining their email database. This is a great practice to do each week with a few different websites and keeping note of what you like and dislike.

We’ll examine a few of your options, including using database acquisition tools, landing pages and pop-up builders. You’ll also learn how to craft your own lead magnets (or freebies) to draw viewers in by offering an incentive in return for their email address. By the way, if you’re interested in Instagram, we’ve got a great ebook you can download for free, just head to our website and pop in your email address J.

You’ll also be learning about a controversial, yet effective part of email marketing – cold emailing. Whilst conversion rates are low, it’s a numbers game, and if your volumes are high enough, you can see a worthwhile return on investment.

What You Will Learn

By the end of the course you will be able to: 

  • Start your email list by leveraging your CRM and other assets
  • Understand CAN-SPAM and GDPR compliance and its impact on your email marketing activity
  • Identify locations to capture email addresses on your web pages
  • Create lead magnets and write persuasive copy to maximise your conversion rate

Course Content

  • IntroductionBuilding Your List
  • Email LawsHow to Build Your List
  • Audience Personas Template and Example
  • Repurpose Your Existing Content
  • Research and Experience

  • Lead Magnets
  • Lead Magnet Examples
  • Best Practice for Lead Magnets
  • Capture Emails Everywhere
  • Landing Pages and Pop-up Builders
  • Email Capture Examples


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