EM004: Email Marketing Strategy

An effective email marketing strategy involves creating targeted and personalized campaigns, using segmentation and automation, and regularly analyzing and optimizing performance in order to build relationships and drive conversions

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

Welcome to Email Marketing Strategy!

This is where we give you an insight into the main components of an effective email marketing strategy, complete with practical guidelines to follow when sending your campaigns. Here, it’s important to understand how to get the right message to the right audience at the right time.

You’re going to learn how to segment your list, according to what is relevant to your organisation, how to personalise your emails and set your objectives, and be provided with optimal timing for sending campaigns.

What You Will Learn

By the end of the course you will be able to: 

  • Learn the main components of an email strategy
  • Understand the importance of segmenting your email list
  • Define an email campaign strategy including the distribution schedule
  • Map email sequences, their triggers, and any automations

Course Content

  • Introduction
  • Email Campaign Strategy
  • Email Marketing Strategy Template and Example, Email Campaign Calendar

  • Segment Your List
  • Workflow Planner Template and Example
  • Mastering Email Marketing


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