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EM004: Email Marketing Strategy
An effective email marketing strategy involves creating targeted and personalized campaigns, using segmentation and automation, and regularly analyzing and optimizing performance in order to build relationships and drive conversions
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
1 hour
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Email Marketing
About the Course
Welcome to Email Marketing Strategy!
This is where we give you an insight into the main components of an effective email marketing strategy, complete with practical guidelines to follow when sending your campaigns. Here, it’s important to understand how to get the right message to the right audience at the right time.
You’re going to learn how to segment your list, according to what is relevant to your organisation, how to personalise your emails and set your objectives, and be provided with optimal timing for sending campaigns.
What You Will Learn
By the end of the course you will be able to:
- Learn the main components of an email strategy
- Understand the importance of segmenting your email list
- Define an email campaign strategy including the distribution schedule
- Map email sequences, their triggers, and any automations
Course Content
- Introduction
- Email Campaign Strategy
- Email Marketing Strategy Template and Example, Email Campaign Calendar
- Segment Your List
- Workflow Planner Template and Example
- Mastering Email Marketing
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
1 hour
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Email Marketing