An effective email marketing strategy involves creating targeted and personalized campaigns, using segmentation and automation, and regularly analyzing and optimizing performance in order to build relationships and drive conversions
Welcome to Email Marketing Strategy!
This is where we give you an insight into the main components of an effective email marketing strategy, complete with practical guidelines to follow when sending your campaigns. Here, it’s important to understand how to get the right message to the right audience at the right time.
You’re going to learn how to segment your list, according to what is relevant to your organisation, how to personalise your emails and set your objectives, and be provided with optimal timing for sending campaigns.
By the end of the course you will be able to:
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