An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: book a call, sign up for a webinar, or make a purchase. There are different types of emails that you can send to your audience as a campaign, from welcome emails all the way through to ‘refer a friend’ and testimonial emails. It’s so much more than just the company newsletter!
What You Will Learn
By the end of the course you will be able to:
- Learn the various types of emails that can be sent as a campaign
- Compare email marketing software based on your organisation’s requirements
- Select pre-designed templates to increase efficiency and effectiveness
- Gather feedback and ideas using email surveys
- Learn how to set up, design, test, and send an email campaign