EM002: Email Campaigns

Email campaigns are a powerful tool for businesses to reach and engage with their target audience, promote products or services, and drive conversions through personalized and direct communication

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1.5 hour
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: book a call, sign up for a webinar, or make a purchase. There are different types of emails that you can send to your audience as a campaign, from welcome emails all the way through to ‘refer a friend’ and testimonial emails. It’s so much more than just the company newsletter!

What You Will Learn

By the end of the course you will be able to: 

  • Learn the various types of emails that can be sent as a campaign
  • Compare email marketing software based on your organisation’s requirements
  • Select pre-designed templates to increase efficiency and effectiveness
  • Gather feedback and ideas using email surveys
  • Learn how to set up, design, test, and send an email campaign

Course Content

  • Introduction
  • Email Campaigns
  • Always-on Email Campaigns
  • Always-on Examples

  • One-off Email Campaigns
  • One-off Email Campaign Examples
  • Email Marketing Software
  • Email Survey Tools


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