FB001: Intro to Facebook Marketing

Facebook marketing is the process of utilizing the Facebook platform to reach a target audience and promote a product, service, or brand through paid advertising, content creation, and engagement strategies

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 min
Downloadable Files: 
Course Quizzes: 
Part of Facebook

About the Course

In this course we’re going to teach you everything you need to know about how to use Facebook advertising to reach your business goals. We’ve studied hundreds of businesses seeing great success on Facebook and conducted research to find out the techniques and methods they use.

Now we’re bringing these to you, so you can use them to help your business grow. In this course, we show you all the ins and outs of advertising on Facebook, from boosted posts to in-depth targeting. You’ll learn the systems and processes necessary to ensure you can implement your strategy successfully.

What You Will Learn

By the end of the course you will be able to: 

  • Describe Facebook usage rates worldwide and in Australia
  • List the features and placements of Facebook Ads
  • Identify the three key advertising platforms on Facebook and describe their functionality

Course Content

  • Introduction to Facebook Marketing
  • Facebook Background
  • Global Facebook Users
  • Facebook Usage in Australia and Audience Demographics
  • Facebook Rebrand to Meta
  • Benefits of Facebook Marketing
  • Core FeaturesFacebook Groups
  • Messenger Bots

  • Facebook Stories
  • Facebook Reels
  • Facebook Advertising
  • Facebook Ad Examples
  • Boosted Posts vs Facebook Ads
  • Business Suite Migration
  • Business Manager
  • Ads ManagerFacebook Resources


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?