FB003: FB Marketing Strategy

A Facebook marketing strategy is a plan that outlines how to use Facebook to achieve specific business goals by identifying the target audience, creating relevant content, and utilizing various features such as paid advertising, groups and pages, and analytics to track performance

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Facebook Marketing

About the Course

In this course, we’re going to be exploring the important elements of strategy when it comes to advertising on Facebook, so you can set your own strategy that will take your business or brand further.

We’ll start with the customer purchase funnel and what that means for your ads – how can you drive Facebook users from not even knowing you exist, all the way through to purchasing multiple times, and then recommend you to their friends? We’ll show you how.

Finally, we’ll look at the three key steps you need to understand to create awesome ads on Facebook.

What You Will Learn

By the end of the course you will be able to: 

  • Name and describe the five buyer/audience stages
  • Reproduce the Facebook Ads structure
  • Complete a paid strategy template based on the three steps to creating awesome Facebook ads

Course Content

  • Facebook Marketing Strategy
  • Customer Types
  • Audience Persona Canvas and Example
  • The Buyer/Audience Funnel
  • Case Study - Red Havas

  • The Facebook Ads Structure
  • How to Structure Your Facebook Ads
  • Three Steps to Create Great Ads
  • Organic and Paid Strategy Templates
  • Define Your Strategy - Activity


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?