FB006: Facebook Ads Structure

Facebook ad set structure refers to the organization of ad campaigns on Facebook by grouping ads with similar targeting, budget, and scheduling settings into sets, allowing for more efficient management and optimization of the ad campaign

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 Mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook

About the Course

It’s crucial that you get the Facebook Ad Sets right so that you can bring your prospects through the funnel and turn them into paying customers. In this course we’ll show you how to do that with best practices for ad building.

What You Will Learn

By the end of the course you will be able to: 

  • Label the anatomy of an ad
  • Provide 10 guidelines for appropriate media usage in Facebook ads
  • Create sharp Facebook ad copy that corresponds to buyer/audience stages

Course Content

  • Facebook Ads Structure
  • Structure
  • Set up Ad Identity
  • Ad Formats
  • Ad Format Examples
  • Build Your Creative
  • Media
  • Top Tactics for Engaging Images
  • Image Sources
  • Image Editing Tools

  • Image Text Restrictions
  • Case study: Mission Australia
  • Effective Use of Video
  • Video Advertising Trends
  • Instant Experience Ads
  • Elements of Great Creative – Madeleine Corrigan
  • Best Practices for Media Ratios
  • Copy and CTA
  • Select an Appropriate CTA Button


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

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