FB005: Facebook Ad Sets

A Facebook ad set is a collection of ads that share the same target audience, budget, schedule, and placement options, allowing marketers to test different ad creatives and optimize the performance of their campaigns

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
40 Mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook Marketing

About the Course

In this course, we’ll cover exactly what ad sets are, and how to start and complete a new ad set.

Next, we’ll move onto Facebook targeting – something that’s crucial for you to master to be successful at Facebook marketing. There are three different ways to do this, and we’ll give you a general overview, before going on to explore each in detail. In this course we’ll also cover placement and budget, two other decisions you need to make at ad set level.

There's a lot of fascinating information we're going to cover here, so let's get going!

What You Will Learn

By the end of the course you will be able to: 

  • List the steps for creating a new ad set
  • Discuss the importance of selecting the right target audience
  • Identify and describe the three types of targeting offered by Facebook
  • Name the 12 ad placement options
  • Demonstrate how to set a budget and schedule

Course Content

  • Facebook Ad Sets
  • Ad Sets on Facebook
  • Start a New Ad Set
  • Targeting
  • The Importance of Targeting – Pathum Wanigasekara
  • Targeting Options
  • Using your Buyer/Audience Personas
  • Core Audience Targeting
  • Demographics
  • Create a Custom Audience
  • Detailed Interests

  • Lookalike Audiences
  • Ad Placements
  • Budgeting
  • The Budgeting Process
  • Benchmark Against Other Channels
  • Campaign Budget Optimisation
  • Set Your Schedule
  • Select your Pricing Model
  • Social Media Budget Template and Example
  • Track Your Spend


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