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FB005: Facebook Ad Sets
A Facebook ad set is a collection of ads that share the same target audience, budget, schedule, and placement options, allowing marketers to test different ad creatives and optimize the performance of their campaigns
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
40 Mins
Videos:
4
Downloadable Files:
Course Quizzes:
1
Certification:
Part of Facebook Marketing
About the Course
In this course, we’ll cover exactly what ad sets are, and how to start and complete a new ad set.
Next, we’ll move onto Facebook targeting – something that’s crucial for you to master to be successful at Facebook marketing. There are three different ways to do this, and we’ll give you a general overview, before going on to explore each in detail. In this course we’ll also cover placement and budget, two other decisions you need to make at ad set level.
There's a lot of fascinating information we're going to cover here, so let's get going!
What You Will Learn
By the end of the course you will be able to:
- List the steps for creating a new ad set
- Discuss the importance of selecting the right target audience
- Identify and describe the three types of targeting offered by Facebook
- Name the 12 ad placement options
- Demonstrate how to set a budget and schedule
Course Content
- Facebook Ad Sets
- Ad Sets on Facebook
- Start a New Ad Set
- Targeting
- The Importance of Targeting – Pathum Wanigasekara
- Targeting Options
- Using your Buyer/Audience Personas
- Core Audience Targeting
- Demographics
- Create a Custom Audience
- Detailed Interests
- Lookalike Audiences
- Ad Placements
- Budgeting
- The Budgeting Process
- Benchmark Against Other Channels
- Campaign Budget Optimisation
- Set Your Schedule
- Select your Pricing Model
- Social Media Budget Template and Example
- Track Your Spend
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
40 Mins
Videos:
4
Downloadable Files:
Course Quizzes:
1
Certification:
Part of Facebook Marketing