FB002: The Facebook Ads Landscape

This course will take you on a deep dive into the Facebook Ads Landscape and how it will fit in with your business and marketing strategy. We will show you the ins and outs of the Facebook Algorithm and assist you in making data based decisions when it comes to your advertising strategy.

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
50 mins
Downloadable Files: 
Course Quizzes: 
Part of Facebook Marketing

About the Course

It’s time to look at the landscape of Facebook and where your ads will fit into that. There are many aspects to Facebook you may not be aware of, and we’ll cover those. What about the Facebook algorithm? How does it work? You’ll discover that, too. We’ll give you the lowdown on Facebook ads – things are changing all the time and we’re bringing you the latest info. We’ll also explore the benefits of advertising on Facebook.

What You Will Learn

By the end of the course you will be able to: 

- Identify the important features of Facebook

- Explain how the Facebook algorithm works

- Discuss Page Transparency

- List the benefits of advertising on Facebook

Course Content

  • Introduction to Facebook Ads
  • Profiles and Pages
  • Key Facebook Products
  • Facebook Algorithm Overview
  • Page Transparency

  • Ad Library
  • Benefits of Facebook Advertising
  • Dynamic Ads vs A/B Testing
  • Use Visuals
  • Make it Relevant


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?