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Meta launches Threads, a Twitter-like app, and hits 50 million users in just over a day
Meta, the parent company of Facebook, Instagram and Messenger, has officially launched Threads, a messaging app that aims to compete with Twitter. The new app allows users to post short messages, follow Instagram accounts, and engage in public discussions.
Threads has skyrocketed since its release, racking up 50 million users in just over 1 day. This makes it the fastest-growing social media platform. Ever.
It’s a separate app, but Threads seamlessly integrates with Instagram, enabling you to follow the same accounts as on the popular photo-sharing platform. This may explain its meteoric rise and explosive adoption.
The app’s features include posting 500-character messages, sharing links, photos, gifs and videos up to 5 minutes long, and managing conversations using various tools and filters. It feels a lot like tweeting because it basically is…
That being said, many find Twitter challenging and hard to use, and something feels a lot simpler about the Threads’ interface. This is likely to appeal to the masses and make it a serious contender to Twitter’s title of the world’s micro-blogging platform.
Meta’s launch of Threads comes at a time when Twitter has faced criticism due to recent changes under Elon Musk’s ownership.
Meta’s vision for Threads extends beyond being just another social media platform. The company intends to incorporate decentralized technology, similar to the rival app BlueSky, and make Threads compatible with an open social networking protocol. This ambitious plan aims to create diverse and interconnected networks of platforms, offering users more control over their data and interactions. It’s an intriguing aspect of it that’s worth keeping an eye on.
The launch of Threads is definitely a significant step in the competition between Meta and Twitter. However, in all likelihood, it won’t be one of the other. Both Twitter and Threads will coexist. We recommend being early to the party as there’s usually high reach offered in the early stages. The platforms do this to entice people to join and keep engaged.
So jump on Threads, be curious and explore whether it might work for you and your organisation’s strategy. With its integration with Instagram, user-friendly features, and rapid growth in sign-ups, Threads has quickly emerged as a viable competitor. Only time will tell if the app maintains it’s high usage and earns a permanent place as a major social media platform.
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