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Course Snapshot
Your complete guide to Meta Business Suite — simplified, streamlined, and ready to use.
About This Course
Trying to manage your Facebook and Instagram without
Meta Business Suite? You’re missing the full potential.
This practical course walks you through every key feature in Meta
Business Suite so you can schedule content, run ads, manage your inbox, track insights, and sell your products — all in one place.
You’ll learn exactly how to use the platform’s tools to boost
productivity, connect with your audience, and get better results from your organic and paid efforts.
Flexible Learning
On Your Schedule: Access the course anytime, from anywhere, and go at your own pace.
Expert-Led Instruction
Learn from the Best: Led by seasoned social media coaches and strategists who use Meta Business Suite daily to grow real brands.
Certification
Earn a Recognized Credential: Receive a digital certificate and badge to show you’ve mastered Meta’s most important marketing platform.
Why You Should Do This Course
Meta Business Suite is packed with tools — but
most people barely scratch the surface. This course shows you how to
make it work for your business
- Manage Facebook and Instagram in one dashboard
- Schedule content like a pro and save hours
- Run targeted ads without logging into Ads Manager
- Respond faster with inbox and notifications tools
- Get better data and optimise your performance
What You'll Learn
Module #1: INTRO TO META BUSINESS TOOLS
Get set up and understand the full capabilities of Meta Business Suite.
- Set up your Meta Business Suite account properly
- Navigate the dashboard and key tool sections
- Link Facebook, Instagram, and your ad account
💡 Why it matters: A correct setup ensures you get access to all features and full control of your brand presence.
Module #2: CONTENT AND PLANNER TOOLS
Create, schedule, and manage content for both platforms from one place.
- Use the Planner to batch and schedule posts
- Draft, edit and preview posts and stories
- Organise content for campaigns and consistency
💡 Why it matters: A streamlined content system saves time and ensures you post with purpose.
Module #3: INBOX AND NOTIFICATIONS
Centralise your conversations and improve your response times.
- Manage Facebook and Instagram messages in one inbox
- Use saved replies and automation features
- Track and manage notifications across platforms
💡 Why it matters: Better response times mean happier customers, stronger engagement, and more conversions.
Module #4: ADS AND INSTANT FORMS
Easily create and manage ads without leaving the dashboard.
- Boost posts and run basic ad campaigns
- Set up Instant Forms to capture leads
- Track ad performance inside the platform
💡 Why it matters: Running ads from Meta Business Suite is faster, simpler, and perfect for small businesses.
Module #5: FACEBOOK PAGE AND INSTAGRAM PROFILE MANAGEMENT
Optimise your profiles and keep them up-to-date.
- Edit business info and contact details
- Update profile visuals like logos and banners
- Manage tabs, CTAs and service listings
💡 Why it matters: A professional, complete profile improves trust and helps you convert more followers into customers.
Module #6: SELL PRODUCTS AND SERVICES
Set up shop and promote your offers directly from the platform.
- Create a shop with products or services
- Link your catalogue for easy product tagging
- Promote listings via content or ads
💡 Why it matters: Meta’s shopping features let you sell directly where your audience already spends time.
Module #7: BUSINESS SUITE INSIGHTS
Track performance and turn data into decisions.
- Read and interpret page and post insights
- Monitor engagement, reach and growth
- Export reports and make data-led improvements
💡 Why it matters: Understanding performance helps you double down on what works — and fix what doesn’t.
Module #8: INTEGRATIONS AND OTHER TOOLS
Explore helpful add-ons and time-saving features.
- Integrate with tools like WhatsApp and CRMs
- Use audience targeting and automated tools
- Explore new features like A/B testing
💡 Why it matters: Advanced tools help you scale your efforts and unlock deeper value from the platform.
Who this is for
This course is designed for anyone who wants to run their Facebook and Instagram marketing more efficiently using Meta Business Suite.
Business Owners
Master Meta Business Suite to save time and boost results.
Run your socials without needing extra tools or costly outsourcing — this course shows you how to do it all in one place.
Current and Aspiring Marketers
Streamline your workflow and optimise campaigns.
Get hands-on with the tools used by professionals, and level up your content, ads and customer service.
SOCIAL MEDIA MANAGERS AND CONSULTANTS
Deliver better results with less stress. Manage multiple pages, plan ahead, track performance, and report with ease — all from one dashboard.
About Your Facilitators
Sam King
Sam is the founder of 72 Social and a leading social media coach. With deep experience across industries, Sam helps brands and individuals craft tailored, effective digital marketing strategies. His passion lies in making social media easy to understand and powerful to use.
Jon Tanner
Jon is the co-founder of Social Media College and a digital education expert. He’s trained thousands of business owners and marketers across the globe in how to get real results from social media — with practical strategies and cutting-edge tools.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Meta Business Suite course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
