Social Media Strategy – On Demand Course
Get a proven step-by-step system to attract the right audience, increase conversions, and
build a social media presence that drives real revenue — all in your own time.
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Students
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Courses
Course Snapshot
Your step-by-step social media strategy playbook — designed for real business results.
About This Course
Posting on social media without a strategy? You’re not alone — that’s where most people go wrong.
This practical course shows you how to plan and build a smart strategy using AI tools to streamline your workflow, reach the right people, and drive better results.
You’ll learn how to audit your socials, set clear goals, choose the right platforms, and build a content plan that works — all with proven templates you can use straight away.
Flexible Learning
On Your Schedule: Access the course anytime, from anywhere, and go at your own pace.
Expert-Led Instruction
Learn from the Best: This course is led by experienced strategists who’ve built winning strategies for real businesses — now they’ll help you do the same.
Certification
Earn a Recognized Credential: Receive a digital certificate and badge to show you’ve mastered strategy and AI in social media marketing.
Why You Should Do This Course
Stop guessing what works on social media. This course gives you a data-driven
strategy to grow your brand.
- Build a strategy that drives real business results
- Plan content that aligns to your business goals
- Target the right audience on the right platforms
- Use AI to streamline and optimise your strategy
- Measure what works — and improve it over time
What You'll Learn
Module #1: Introduction and Algorithm
Learn how Instagram really works and why your posts don’t always reach your audience.
- Understand the Instagram algorithm and what triggers visibility
- Discover how ranking works for posts, Stories, Reels and Explore
- Unpack myths vs facts about hashtags, engagement, and timing
💡 Why it matters: You’ll stop guessing and start creating content that the algorithm actually rewards.
Module #2: Developing Your Strategy
Plan a winning strategy based on clear goals, your audience, and your brand.
- Map out your customer journey and define key stages
- Set goals that align with business outcomes
- Choose the right tactics to match your audience and resources
💡 Why it matters: A strong strategy helps you focus your time and create content with purpose.
Module #3: Creating Great Content
Learn how to create content that stands out, connects, and gets results.
- Understand what type of content works best on Instagram
- Use templates, tools, and AI prompts to generate content ideas
- Explore different content formats like reels, stories, carousels, and live
💡 Why it matters: Great content drives engagement and keeps your brand top-of-mind
Module #4: Planning and Scheduling
Build an efficient content system so you can post consistently and strategically.
- Create a content calendar that aligns with your goals
- Use scheduling tools to save time and stay consistent
- Streamline your workflow using templates and automation
💡 Why it matters: Planning reduces stress, improves quality, and helps you stay consistent.
Module #5: Building Your Followers
Attract the right followers and turn them into a loyal community.
- Learn organic tactics to grow your audience
- Engage with your followers and build relationships
- Use calls-to-action and story features to boost interaction
💡 Why it matters: A targeted, engaged audience leads to better conversions and brand loyalty.
Module #6: Creators, Influencers, and Collaborations
Leverage others to grow faster and reach new audiences.
- Understand the role of creators and influencers in marketing
- Learn how to choose the right partner and reach out
- Build win-win partnerships that align with your brand
💡 Why it matters: Collaborations can accelerate your growth and boost credibility fast.
Module #7: Paid Ads and Shopping
Get started with Instagram ads and learn how to promote your offers.
- Learn the basics of Meta Ads and how Instagram ads fit in
- Set up a campaign and track key metrics
- Explore product tagging, Instagram Shops and more
💡 Why it matters: Paid ads give you a way to scale fast and get your offer in front of the right people.
Module #8: Analytics and Monetisation
Use data to improve results and turn your Instagram into a revenue driver.
- Learn what metrics matter and how to track them
- Use AI to analyse performance and spot opportunities
- Explore monetisation options including services, digital products and brand deals
💡 Why it matters: Understanding your data helps you make smarter decisions and generate more revenue.
Who this is for
This course is designed for anyone who wants to master social media strategy using AI tools and proven frameworks.
Business Owners
Learn how to grow your business with strategy and AI.
Go from guesswork to a results-driven social media strategy that saves time and drives growth — powered by the latest AI tools.
Current and Aspiring Marketers
Upskill fast and build strategic confidence.
Whether you're new to marketing or ready to take the next step, you’ll learn how to craft data-backed strategies that deliver real outcomes for brands.
Agencies and Consultants
Deliver better results for every client.
Learn how to build scalable, goal-driven strategies using AI tools and analytics — and position yourself as the go-to expert in social media marketing.
About Your Facilitators
Jon Tanner
Jon is the co-founder of Social Media College and a recognised leader in digital marketing and education. With over a decade of experience, he helps marketers, entrepreneurs and educators harness the full potential of social media to drive growth. Known for his engaging delivery and strategic mindset, Jon brings cutting-edge insights and practicaladvice that gets results — fast.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Social Media Strategy course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
