LinkedIn Marketing - On Demand Courses
Learn how to build a standout profile, grow your network, post great content, and turn LinkedIn into a business and career growth machine.
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Course Snapshot
Your step-by-step guide to growing your personal brand, content reach, and business leads on LinkedIn.
About This Course
LinkedIn is no longer just for job seekers — it’s the go-to platform for growing your personal brand, generating leads, and building real relationships.
This course shows you how to create a profile that stands out, post content that gets engagement, and use LinkedIn strategically to build trust and drive action.
Perfect for business owners, professionals, freelancers, and job hunters — anyone who wants to leverage LinkedIn without wasting time.
Flexible Learning
On Your Schedule: Learn anytime, anywhere, and go at your own pace with instant access.
Expert-Led Instruction
Learn from the Best: Created by LinkedIn expert Jonathon Tanner, co-founder of Social Media College.
Certification
Earn a Recognized Credential: Finish the course and receive a digital certificate and badge to showcase your new skills.
Why You Should Do This Course
If you're not using LinkedIn to grow your business or career, you're missing opportunities every day.
- Build a standout profile that shows your value
- Write content that attracts attention and leads
- Grow a high-quality, engaged network
- Learn time-saving tools and posting strategies
- Use LinkedIn as a business and brand growth tool
What You'll Learn
Module #1: GROWING YOUR NETWORK & BEING TIME-EFFICIENT
Master how to expand your reach without wasting time.
- Learn smart ways to grow your connections
- Understand who to connect with (and who to avoid)
- Use search and filters to find ideal contacts
💡 Why it matters: A bigger, better network means more visibility and more leads.
Module #2: MINDSET & MEASURING SUCCESS
Develop the right mindset and metrics for long-term success.
- Track what really matters on LinkedIn
- Avoid vanity metrics and focus on impact
- Build habits that support growth
💡 Why it matters: Strategy beats hustle. Know what’s working and stay consistent.
Module #3: WRITING CONTENT & GROWING REACH OF CONTENT
Create posts that build trust and spark engagement.
- Write text, image, and video posts that perform
- Use storytelling and value to grow your audience
- Get more reach with smart hooks and hashtags
💡 Why it matters: Great content is how people find you and remember you.
Module #4: PROFILE OVERVIEW
Learn how your profile works — and how to optimise it.
- Understand key sections of your LinkedIn profile
- Discover how profiles appear in searches
- Know what people look for when they visit your profile
💡 Why it matters: Your profile is your online business card. Make it count.
Module #5: PHOTO, BANNER, HEADLINE, FEATURED
Stand out with the right visuals and messaging.
- Choose a strong photo and banner image
- Write a compelling headline that grabs attention
- Highlight your best work in the Featured section
💡 Why it matters: You have seconds to make a great first impression.
Module #6: URL, SETTINGS, PROTECTING YOUR IDENTITY
Lock in your digital identity and set strong foundations.
- Create a custom URL for sharing
- Optimise your privacy and visibility settings
- Avoid scams and protect your professional brand
💡 Why it matters: A secure, visible profile makes you more trustworthy.
Module #7: ABOUT & EXPERIENCE SECTION
Tell your story clearly and credibly.
- Write a clear and engaging About section
- Showcase your experience in a concise way
- Use formatting tips to improve readability
💡 Why it matters: These sections show your expertise and attract the right opportunities.
Module #8: SKILLS, RECOMMENDATIONS
Add credibility and social proof to your profile.
- Choose the right skills to list
- Ask for and give genuine recommendations
- Build trust with social validation
💡 Why it matters: People trust people. This adds legitimacy to your profile.
Who this is for
This course is designed for anyone who wants to leverage LinkedIn to grow their business, brand, or career.
Business Owners
Position yourself as a trusted expert.
Build your presence, generate leads, and get more clients through strategic networking and content.
MARKETERS AND FREELANCERS
Build authority and find new clients.
Use LinkedIn to connect with decision-makers, promote your services, and stand out in your industry.
JOB SEEKERS AND PROFESSIONALS
Land new roles and opportunities.
Optimise your profile, grow your network, and learn how to use LinkedIn to attract the right career paths.
About Your Expert Facilitator
Jon Tanner
Jon is the co-founder of Social Media College and one of Australia’s leading LinkedIn marketing experts. With 10+ years in digital education, Jon’s sessions are packed with proven strategies, practical examples, and smart frameworks to help you grow fast — without wasting time.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Linkedin Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
