Google Advertising - On Demand Course
Learn how to create high-performing Google Ad campaigns across Search, Shopping, YouTube, and Display — and drive real results, fast.
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Course Snapshot
Your step-by-step guide to running ads on Google — the world’s biggest advertising platform.
About This Course
Google Ads can be a powerful way to drive traffic, leads and sales — if you know how to use them properly.
In this course, you’ll learn how to set up, run and optimise campaigns across Google Search, Shopping, YouTube and Display — using proven tactics that get results. Whether you’re managing ads for a client or growing your own business, you’ll walk away with a clear strategy, live walkthroughs, and templates to run campaigns that convert.
Flexible Learning
On Your Schedule: Learn at your own pace, anytime, anywhere.
Expert-Led Instruction
Learn from the Best: Your facilitator is a former Google strategist who’s managed $500K+ in monthly ad spend.
Certification
Earn a Recognized Credential: Get a digital certificate and badge to show your skills in Google Ads.
Why You Should Do This Course
Google Ads are one of the most effective (and profitable) ways to grow online —
if you know what you’re doing.
- Set up high-converting Google Ad campaigns
- Understand which campaign types work best
- Reach people at the moment they’re searching
- Learn YouTube, Shopping, and Display campaigns
- Optimise for clicks, conversions, and ROI
What You'll Learn
Module #1: INTRO + FUNDAMENTALS
Get across how Google Ads really work and what makes campaigns succeed.
- Learn how the Google Ads auction system works
- Understand campaign structure, quality score, and bidding
- Choose the right goals, targeting, and budget from the start
💡 Why it matters: A strong foundation sets you up to run efficient, profitable campaigns.
Module #2: SEARCH
Learn how to create high-performing text ads that show up when people search.
- Discover how to write ads that match user intent
- Set up keyword targeting using match types and tools
- Optimise your campaigns with negative keywords and extensions
💡 Why it matters: Search ads connect you with customers who are actively looking to buy.
Module #3: SHOPPING
Promote products directly in Google’s Shopping results with visual, click-worthy ads.
- Learn how to connect and set up your Google Merchant Center
- Create Shopping campaigns for product visibility
- Optimise product feeds for clicks and conversions
💡 Why it matters: Shopping ads drive high-intent traffic to your product pages.
Module #4: DISPLAY
Reach new audiences and increase brand awareness across the web.
- Design visual ads that grab attention on blogs and websites
- Use placements, audiences, and retargeting effectively
- Optimise performance with responsive and dynamic ads
💡 Why it matters: Display ads help you stay visible and reach cold and warm audiences.
Module #5: YOUTUBE
Tap into video ads to engage your audience and boost brand recall.
- Understand different YouTube ad formats and when to use them
- Set up video campaigns and track performance metrics
- Use hooks and storytelling to create compelling ads
💡 Why it matters: YouTube is one of the most engaging ad formats available today.
Module #6: OTHER CAMPAIGN TYPES
Get across less common but powerful campaign types you may want to use.
- Explore Performance Max and Local campaigns
- Understand App campaigns and Smart campaigns
- Know when to use each for maximum impact
💡 Why it matters: Choosing the right campaign type helps maximise reach and ROI.
Module #7: CONCLUSION + RECAP
Bring it all together with practical steps to launch, test and scale your ads.
- Recap your campaign structure and account best practices
- Learn how to test, optimise and scale what’s working
- Access bonus checklists and templates
💡 Why it matters: You’ll leave with everything you need to launch ads that convert.
Module #8: Analytics and Monetisation
Use your data to refine, scale, and monetise.
- Track what’s working using Instagram Insights and other tools
- Identify key metrics like engagement rate, reach, CTR, ROAS
- Learn how to monetise through lead gen, sales, or brand deals
📄 Includes: Analytics tracker template + monetisation options worksheet
💡 Why it matters: Growth is good — but measurable growth is what gets you paid.
Who this is for
This course is ideal for anyone who wants to confidently run Google Ad campaigns that drive results.
Business Owners
Take control of your traffic, leads, and sales Learn how to attract new customers and scale profitably with Google Ads.
MARKETING PROFESSIONALS
Upskill and boost your results
Master Google Ads as part of your paid strategy and confidently manage client or in-house accounts.
FREELANCERS + AGENCIES
Deliver real ROI for clients
Use real-world frameworks and campaign walkthroughs to create better-performing ads — and grow your reputation.
About Your Facilitators
Oliver Pestalozzi
Oliver is a former Google strategist, digital consultant, and presenter of Google’s national Grow with Google seminars. With $500K+ in monthly ad spend under management and 1,600+ students in his programs, he’s helped businesses from Fortune 500 brands to indie creators grow through powerful, data-driven ad campaigns. Oliver specialises in making Google Ads simple, strategic, and scalable.
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Google Advertising course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
