Copywriting with AI - On Demand Courses
Learn how to write powerful, persuasive marketing copy using AI — from writing hooks and headlines to full campaigns — all with expert guidance, proven frameworks and hands-on tools.
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Course Snapshot
A fast-paced, practical course that shows you how to write better, faster — with the help of AI.
About This Course
Most people struggle with copywriting — not because they’re bad writers,
but because they don’t have a proven process. This course gives you the framework, templates, and AI tools to create compelling content for websites, emails, ads, and more.
Whether you're writing for your own business or for clients, you’ll learn how to write clearly, connect with your audience, and boost conversions — all with real-world examples and step-by-step exercises.
Flexible Learning
On Your Schedule: Access the course online and complete it in your own time — start anytime, revisit whenever.
Expert-Led Instruction
Learn from a Marketing Pro: Your facilitator Jonathon Tanner is a digital strategist and copywriter who’s helped thousands write better content — now he’ll show you how.
Certification
Earn a Recognised Credential: Complete the course and receive a digital certificate and badge to showcase your copywriting skills with AI.
Why You Should Do This Course
This course is for anyone who needs to write copy that sells —
faster and more confidently.
- Get a repeatable framework to write faster and better
- Use AI to overcome writer’s block and spark ideas
- Learn persuasive techniques backed by psychology
- Create high-converting copy across all digital channels
- Save hours each week with tools and templates
What You'll Learn
Module #1: INTRODUCTION TO COPYWRITING WITH AI
Get the foundations right — and discover how AI fits into your writing process.
- Learn the role of copywriting in digital marketing
- Understand how AI helps (and where it can’t replace you)
- Get familiar with the tools we’ll use throughout the course
💡 Why it matters: Clear expectations and smart tools set you up for success.
Module #2: AUDIENCE PERSONAS
You can’t write great copy if you don’t know who you’re writing to.
- Build detailed audience personas with pain points and desires
- Use AI prompts to help uncover motivators and objections
- Identify language, tone, and channel preferences
💡 Why it matters: Good copy feels personal — and that starts with truly knowing your audience.
Module #3: PREPARING TO WRITE
Plan before you write so your copy hits the mark.
- Clarify your objective, CTA and key messaging
- Define your offer and the unique value it delivers
- Use a brief template to get clear before you write
💡 Why it matters: Great copy starts with a solid plan — not just great words.
Module #4: FOUNDATIONS FIRST
Use proven copywriting frameworks to guide your content.
- Master formats like AIDA, PAS and problem-agitate-solve
- Understand how to write headlines, hooks, and openers
- See examples of high-converting copy in action
💡 Why it matters: Frameworks take the guesswork out of writing and help your message land every time.
Module #5: WRITE, WRITE, WRITE
Put it all into action — with AI as your co-pilot.
- Draft your core copy for ads, websites, and emails
- Use AI to brainstorm, refine and rewrite sections
- Learn how to balance AI-generated copy with your voice
💡 Why it matters: You’ll build real-world writing skills — and create working drafts you can use immediately.
Module #6: SLICE AND DICE
Turn one strong piece of content into dozens of variations.
- Repurpose content across platforms (e.g. ads, social, email)
- Learn how to adjust tone and format for each channel
- Use AI to create variations, summaries and A/B tests
💡 Why it matters: Repurposing saves time, maximises value, and keeps your message consistent.
Module #7: COPY THAT CONVERTS
Make your words do the heavy lifting — and drive action.
- Learn persuasive psychology and behavioural triggers
- Use urgency, scarcity, proof, and emotion effectively
- Optimise for conversions across different goals
💡 Why it matters: Writing is one thing. Writing to sell? That’s where results come from.
Module #8: AI TOOLS TO ENHANCE YOUR COPYWRITING
Get the best tools to write faster and smarter.
- Review and compare the best AI tools for copywriting
- Explore tools for brainstorming, rewriting, and polishing
- Learn how to prompt effectively and avoid common pitfalls
💡 Why it matters: The right tools can make you 2–3x faster — without sacrificing quality.
Who this is for
If you write for work — or want to — this course is for you.
BUSINESS OWNERS & ENTREPRENEURS
Create content that converts.
Write your own ads, landing pages, and emails — with confidence and clarity.
MARKETERS & COPYWRITERS
Sharpen your skills and speed.
Boost productivity, improve quality, and build systems that scale.
FREELANCERS & SIDE-HUSTLERS
Write better for your brand or your clients. Use AI to deliver polished, persuasive copy — without spending hours stuck in drafts.
About Your Expert Facilitator
Jon Tanner
Jon is the co-founder of Social Media College and an expert in digital marketing, copywriting and AI. With years of experience building campaigns for real businesses, he teaches people how to write persuasively, clearly, and with purpose — all while using AI to get results faster. Jon’s style is friendly, direct, and incredibly practical.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC PREMIUM
Full access to the Copywriting with AI course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
