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Course Snapshot
Your complete guide to building, sending and optimising email campaigns that convert.
About This Course
Email marketing still delivers the highest ROI of any marketing channel — but only if you know how to use it properly.
This course gives you a complete email marketing playbook, from list-building to automations and analytics.
You’ll learn how to write high-converting emails, create powerful automations, and optimise everything with testing and data — all with simple frameworks and templates you can use instantly.
Flexible Learning
On Your Schedule: Access the course anytime, from anywhere, and go at your own pace.
Expert-Led Instruction
Learn from the Best: Your instructor has 18+ years of digital experience and knows how to simplify even the most complex strategies.
Certification
Earn a Recognized Credential: Receive a digital certificate and badge to show you’re an email marketing pro.
Why You Should Do This Course
Email is one of the easiest, cheapest, and most effective ways to grow
your business — when it’s done right.
- Build and grow your email list the right way
- Create emails people actually want to open
- Set up automations to save time and drive sales
- Use data to improve your campaigns
- Learn the exact tools and templates experts use
What You'll Learn
Module #1: INTRODUCTION TO EMAIL MARKETING
Get clear on what email marketing is, why it works, and how to use it to grow.
- Learn why email marketing still delivers the best ROI
- Discover the different types of email marketing
- Understand where email fits into your digital strategy
💡 Why it matters: Knowing the fundamentals sets you up for long-term success and helps you avoid common mistakes from day one.
Module #2: EMAIL CAMPAIGNS
Learn how to write and send emails that get opened, read, and clicked.
- Understand the key elements of high-performing campaigns
- Learn how to structure compelling subject lines and calls-to-action
- Explore real campaign examples from successful brands
💡 Why it matters: Sending better emails leads to better engagement, more clicks, and higher conversions.
Module #3: EMAIL AUTOMATIONS
Set up automations that do the heavy lifting while you sleep.
- Learn what automations to set up first (welcome, abandoned cart, re-engagement)
- Discover tools that make automation simple
- Map out your own automation flow
💡 Why it matters: Automations save you time, increase conversions, and keep your audience engaged at every stage.
Module #4: EMAIL MARKETING STRATEGY
Develop a clear strategy aligned to your business goals and customer journey.
- Set goals and KPIs for your email marketing
- Define your audience and segmentation approach
- Plan your campaigns for maximum impact
💡 Why it matters: A smart strategy keeps your emails relevant, consistent, and effective.
Module #5: BUILDING YOUR LIST
Attract the right subscribers with ethical and effective list-building tactics.
- Use lead magnets, forms, and landing pages to grow your list
- Choose the right opt-in placements across your site and socials
- Ensure you're compliant with data privacy laws
💡 Why it matters: A quality list is the foundation of every successful email marketing strategy.
Module #6: CREATING GREAT EMAILS
Design beautiful emails that your audience can’t wait to open.
- Choose the right format and layout for your audience
- Use visuals, copy, and structure that drive clicks
- Learn best practices for mobile-friendly design
💡 Why it matters: Good design builds trust and improves readability — both critical for engagement.
Module #7: TESTING YOUR EMAILS
Test different elements to see what really works with your audience.
- Understand A/B testing and what to test (subject lines, design, CTAs)
- Set up and interpret your tests
- Use results to refine future campaigns
💡 Why it matters: Small improvements can lead to big gains — testing helps you get better with every send.
Module #8: MEASURING AND OPTIMISING
Track performance and continuously improve your email results.
- Learn the key metrics: open rate, CTR, conversions, and more
- Use data to optimise deliverability and engagement
- Report on performance like a pro
💡 Why it matters: Without measuring, you’re guessing. Metrics help you prove ROI and improve with confidence.
Who this is for
This course is built for marketers, business owners, and anyone ready to turn email into a growth channel.
Business Owners
Build your list and drive repeat business Learn how to use email to engage your audience, nurture leads, and boost sales — on autopilot.
MARKETERS AND FREELANCERS
Deliver real ROI for your clients or business Learn the skills to design and execute high-performing campaigns, fast.
Agencies and Consultants
Systemise email marketing services
Get frameworks and templates to run campaigns and automations for multiple clients with ease.
About Your Facilitators
Tara McFall
Tara is a digital marketing expert with 18+ years of experience across ecommerce, strategy, automation and brand building. She specialises in simplifying complex digital systems to drive sustainable growth. Tara’s hands-on approach and real-world insight make her one of Australia’s most in-demand marketing mentors.
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Email Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
