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Course Snapshot
Your practical guide to driving organic traffic through smart SEO strategy and content optimisation.
About This Course
SEO is one of the most powerful ways to grow your business
online — but only if you know what you’re doing.
This course cuts through the complexity and gives you a clear, actionable plan to improve your search rankings, get more traffic, and drive conversions.
Perfect for marketers, freelancers, and business owners who want more results from their website, blog, or online store — without needing a huge budget.
Flexible Learning
On Your Schedule: Learn anytime, anywhere, and go at your own pace with instant access.
Expert-Led Instruction
Learn from the Best: Taught by SEO expert Samantha Urban, with 12+ years of hands-on experience across e-commerce, music, education, and hospitality.
Certification
Earn a Recognized Credential: Finish the course and receive a digital certificate and badge to showcase your new skills.
Why You Should Do This Course
If your website isn’t ranking on Google, you’re missing free traffic every day.
- Learn how SEO really works (without the jargon)
- Drive more traffic and sales from search engines
- Discover the tools pros use to rank higher
- Write content that’s optimised and engaging
- Get better results without needing paid ads
What You'll Learn
Module #1: SEO FOUNDATIONS & HOW SEARCH ENGINES WORK
Build a strong understanding of SEO and how Google ranks content.
- Learn the key components of SEO
- Understand how search engines crawl and index websites
- Discover what actually moves you up the rankings
💡 Why it matters: You can’t optimise what you don’t understand — this sets the groundwork.
Module #2: KEYWORD RESEARCH
Find the right keywords that will drive traffic and conversions.
- Use free and paid tools to find relevant search terms
- Choose keywords based on intent, difficulty, and volume
- Organise keywords by themes and goals
💡 Why it matters: Ranking for the wrong keywords means wasted effort. This helps you target what matters.
Module #3: ON-PAGE SEO BEST PRACTICES
Optimise your pages for both users and search engines.
- Learn how to structure headings, titles, and meta descriptions
- Discover internal linking strategies
- Use keyword placement and formatting for impact
💡 Why it matters: Great content still needs great structure to rank well.
Module #4: TECHNICAL SEO
Get your website technically ready for Google.
- Improve page speed and mobile responsiveness
- Identify and fix crawl errors
- Learn about sitemaps, robots.txt, and schema markup
💡 Why it matters: Technical issues can silently kill your rankings — fixing them gives you a big boost.
Module #5: LINK BUILDING
Learn ethical, effective ways to build backlinks.
- Understand why backlinks matter
- Learn tactics to get high-quality links
- Avoid spammy or black-hat techniques
💡 Why it matters: Backlinks are one of the top ranking factors — the right ones make a huge difference.
Module #6: LOCAL SEO & GOOGLE BUSINESS PROFILE
Boost visibility for local searches.
- Optimise your Google Business Profile
- Get found in “near me” and map-based results
- Use local reviews and citations to your advantage
💡 Why it matters: Essential for service-based businesses and brick-and-mortar stores.
Module #7: CONTENT STRATEGY & SEO BLOGGING
Write content that ranks and converts.
- Plan your content calendar with SEO in mind
- Structure blog posts for maximum readability and SEO
- Learn how to repurpose and refresh content
💡 Why it matters: SEO without content doesn’t work — this is how to make your content count.
Module #8: TOOLS & MEASUREMENT
Track what’s working and improve your SEO results.
- Use Google Analytics and Search Console effectively
- Measure traffic, rankings, and conversions
- Adjust your strategy using data
💡 Why it matters: You can’t improve what you don’t measure — these tools help you grow smarter.
Who this is for
This course is for anyone who wants to rank higher and drive more traffic from search — without relying on paid ads.
Business Owners
Show up when customers are searching. Boost traffic, drive more bookings or sales, and get long-term results from SEO.
MARKETERS AND FREELANCERS
Become the go-to SEO expert.
Add SEO to your client services and deliver measurable, lasting value.
CREATORS AND CONTENT WRITERS
Write content that gets discovered. Understand how to optimise blogs, YouTube descriptions, product pages and more.
About Your Facilitators
Samantha Urban
Sam is a freelance digital marketing consultant with over 12 years of experience across e-commerce, music, education, and hospitality. She specialises in content strategy, CRM, and SEO — making complex topics simple and practical for real-world results.
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the SEO Strategy course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included