YouTube Marketing - On Demand Course
Learn how to create videos, grow your subscribers, and master YouTube ads — using smart strategy and tools.
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Course Snapshot
Your all-in-one guide to YouTube growth — content, channel setup, analytics, and paid ads.
About This Course
Struggling to grow on YouTube or unsure where to start? This course is your complete playbook for building a high-impact YouTube presence.
You’ll learn how to set up a channel, create videos with AI tools, build a growth strategy, and run effective ads.
Perfect for business owners, marketers, and creators who want to grow faster on the world’s #2 search engine.
Flexible Learning
On Your Schedule: Learn anytime, anywhere, and go at your own pace with instant access.
Expert-Led Instruction
Learn from the Best: Created by YouTube and digital growth specialists with 15+ years of experience.
Certification
Earn a Recognized Credential: Finish the course and receive a digital certificate and badge to showcase your new skills.
Why You Should Do This Course
Grow your audience, reach more customers, and create video content that works.
- Set up and optimise your channel
- Create engaging videos using AI and other tools
- Increase your subscribers and views
- Run effective YouTube ads to grow faster
What You'll Learn
Module #1: YOUTUBE OVERVIEW
Get clear on why YouTube matters and what makes it unique.
- Learn what sets YouTube apart from other platforms
- Understand how it fits into your marketing strategy
- Explore what success looks like for different creators
💡 Why it matters: YouTube is a search engine — and knowing the rules gives you the edge.
Module #2: UNDERSTANDING THE CORE FEATURES AND ALGORITHM
Learn how YouTube works — and how to work with it.
- Understand how the YouTube algorithm works
- Learn how to improve visibility and watch time
- Discover the key engagement signals to track
💡 Why it matters: Mastering the algorithm gets your videos seen by the right people.
Module #3: SETTING UP A CHANNEL AND USING YOUTUBE STUDIO
Build a strong foundation for growth.
- Set up and optimise your channel settings
- Use YouTube Studio to manage content and performance
- Explore thumbnails, playlists, end screens, and more
💡 Why it matters: A professional channel boosts credibility and helps people subscribe.
Module #4: DEVELOPING A YOUTUBE CONTENT STRATEGY
Plan content that’s consistent, valuable, and engaging.
- Map out video types based on your audience
- Build a content calendar and posting rhythm
- Align content with search, trends, and value delivery
💡 Why it matters: Strategy turns scattered videos into a growth machine.
Module #5: CREATING VIDEOS LEVERAGING AI
Make high-quality videos — even without a studio or team.
- Use AI tools to brainstorm, script, and edit videos
- Repurpose long-form content into Shorts and Reels
- Explore tools like Pictory, Descript, and CapCut
💡 Why it matters: AI lets anyone create professional-looking videos fast.
Module #6: INCREASING VIEWS AND SUBSCRIBERS
Build your audience with smart optimisation and engagement.
- Write better titles, descriptions, and tags
- Use YouTube Shorts to drive new traffic
- Encourage comments, likes, and shares
💡 Why it matters: Growth doesn’t just happen — you can engineer it.
Module #7: MEASURING AND ANALYSING YOUR PERFORMANCE
Track what’s working — and what’s not.
- Use YouTube Analytics to identify top-performing content
- Learn how to analyse traffic sources, watch time, and click-throughs
- Make data-driven decisions for future content
💡 Why it matters: Data helps you improve results and scale faster.
Module #8: MASTERING YOUTUBE PAID ADVERTISING
Amplify your impact with cost-effective ads.
- Learn YouTube ad types and how they work
- Build campaigns for leads, awareness, or sales
- Optimise performance using metrics and retargeting
💡 Why it matters: Paid ads let you accelerate reach and results.
Who this is for
This course is designed for anyone looking to grow using YouTube — fast.
Business Owners
Turn YouTube into a growth engine.
Attract new leads and customers by creating value-driven content and using targeted ads.
MARKETERS AND FREELANCERS
Add YouTube to your toolkit.
Learn how to deliver results for clients — from content strategy to ads and analytics.
CREATORS AND EDUCATORS
Reach more people with your message.
Grow your audience, create better videos, and expand your impact online.
About Your Facilitators
Frits Arkema
With 15+ years of experience, Frits helps global brands drive performance using smart data and creative campaigns. His insights turn video marketing into measurable results.
Jon Tanner
Co-founder of Social Media College and expert in social and AI. Jon teaches thousands how to grow their audience and revenue using powerful content strategies.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the YouTube Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
