TikTok Marketing - On Demand Courses
Learn how to harness TikTok’s unique algorithm, create viral content, and turn views into results with this practical, step-by-step course — all in your own time.
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Course Snapshot
Your all-access guide to creating, growing and monetising your TikTok presence.
About This Course
Think TikTok’s just for kids? Think again.
TikTok is one of the fastest-growing platforms for brands, creators and businesses — and it’s changing how we connect with audiences online.
This practical course walks you through the TikTok marketing essentials, from building your profile and creating short-form content, to growing your following, running paid ads and analysing performance. You’ll learn what works, what doesn’t, and how to turn attention into action.
Whether you’re new to the platform or ready to scale, you’ll walk away with a clear strategy and powerful tools to grow on TikTok.
Flexible Learning
On Your Schedule: Learn anytime, anywhere — and go at your own pace.
Expert-Led Instruction
Learn from the Best: Hosted by Jonathon Tanner and Giovanni Lugo, who’ve helped creators and brands build real success on TikTok.
Certification
Earn a Recognized Credential: You’ll receive a digital certificate and badge for LinkedIn, your resume or portfolio.
Why You Should Do This Course
TikTok offers unmatched organic reach — and this course shows you how to take full advantage.
- Learn how to create content that gets seen
- Tap into trends and reach the right audience
- Grow your brand or business using proven tactics
- Run effective TikTok Ads and measure ROI
- Build a scalable marketing system using short-form video
What You'll Learn
Module #1: INTRODUCTION TO TIKTOK AND SETTING UP YOUR PROFILE
Get started with TikTok the right way and set up your profile for success.
- Learn the different types of TikTok accounts (personal, business, creator)
- Optimise your bio, links, and handle for visibility
- Explore how TikTok differs from other platforms
💡 Why it matters: A strong profile makes a great first impression and lays the foundation for growth.
Module #2: UNDERSTANDING TRENDS AND THE ALGORITHM
Unlock the secrets behind TikTok’s algorithm and how trends take off.
- Learn what triggers the algorithm to show your content
- Explore TikTok trends, sounds, and challenges
- Use AI tools to track and predict trending content
💡 Why it matters: Knowing how TikTok’s algorithm works means you can create content that gets seen — not ignored.
Module #3: DEVELOPING YOUR TIKTOK STRATEGY
Create a smart, scalable TikTok strategy aligned to your business goals.
- Define your content pillars and customer journey
- Set goals that map to marketing outcomes
- Build a simple, repeatable content strategy
💡 Why it matters: Strategy turns random posts into a clear growth plan — and helps you avoid wasting time.
Module #4: CREATING TIKTOK VIDEOS
Learn how to plan, film, and edit content that hooks and converts.
- Use TikTok’s built-in editing tools and third-party apps
- Structure videos to grab attention and tell a story fast
- Repurpose video content across platforms
💡 Why it matters: Good videos are the key to getting more views, more engagement, and more results.
Module #5: GROWING YOUR FOLLOWERS
Attract the right audience and build a loyal TikTok community.
- Use hashtags, CTAs, and comments to boost discovery
- Engage with others using duets, stitches, and lives
- Build a growth system you can scale
💡 Why it matters: A loyal audience drives reach, engagement and future conversions — for free.
Module #6: LEVERAGING CREATORS AND INFLUENCERS
Grow faster by working with TikTok creators who align with your brand.
- Understand how influencer marketing works on TikTok
- Find the right creators using search tools and platforms
- Plan and track campaigns for best results
💡 Why it matters: Collaborations can quickly expand your reach and add social proof to your brand.
Module #7: MASTERING TIKTOK ADS
Learn how to run paid campaigns that actually work.
- Set up a TikTok Ads Manager account
- Build campaigns, target audiences, and set budgets
- Use AI and analytics to optimise your results
💡 Why it matters: Paid ads help you scale your reach and amplify your top-performing content.
Module #8: UNDERSTANDING ANALYTICS AND REPORTING
Use performance data to improve and monetise your TikTok strategy.
- Learn what metrics matter and how to track them
- Set up custom reports using TikTok analytics
- Use data to improve content, strategy, and ROI
💡 Why it matters: Data-driven decisions help you grow faster and get better results with less guesswork.
Who this is for
This course is for anyone who wants to use TikTok to grow an audience, brand, or business — and get real results.
Business Owners
Build visibility, connect with your audience, and grow your brand organically using short-form video.
MARKETERS AND FREELANCERS
Add TikTok to your marketing skill set with proven tactics, frameworks, and ads.
CREATORS AND AGENCIES
Use this course to refine your strategy, improve content, and get better results for clients or your own brand.
About Your Facilitators
Giovanni Lugo
Founder of Arrowspark Marketing, Giovanni has managed millions in ad spend for global brands and is a TikTok specialist. His work focuses on data-led campaign performance, creative testing, and scaling what works.
Jon Tanner
Co-founder of Social Media College and a recognised expert in digital strategy and education. Jon’s known for his ability to break down complex topics into clear, actionable strategies that get results.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the TikTok Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
