Meta Advertising - On Demand Courses
Learn how to set up, manage, and optimise Meta Ads that drive real results — with strategies, tools, and AI prompts you can implement straight away.
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Course Snapshot
Your complete guide to building high-performing Facebook and Instagram ad campaigns.
About This Course
Sick of boosting posts and hoping for the best? This course teaches you how to use Meta’s full ad platform to reach your ideal audience and drive real results.
You’ll learn how to structure your campaigns, build powerful ad sets, design creative that converts, track performance, and scale up what’s working — using real strategies backed by data and best practice.
Flexible Learning
On Your Schedule: Learn at your own pace with lifetime access to all content, templates, and tools.
Expert-Led Instruction
Learn from the Best: Facilitated by leading digital strategists who manage high-spend ad campaigns and have taught thousands of marketers.
Certification
Earn a Recognized Credential: Receive a certificate and shareable badge to show your expertise in Meta Ads.
Why You Should Do This Course
Stop wasting money on ads that don’t work. Learn a full system that gets real ROI.
- Plan and structure high-performing campaigns
- Master Meta Ads Manager like a pro
- Reach the right audience and track what works
- Use AI to write ad copy and analyse performance
- Optimise and scale for better ROI
What You'll Learn
Module #1: GETTING STARTED
Understand how Meta Ads Manager works and how to set up your account for success.
- Explore Meta Business Suite and Ads Manager
- Set up your Business Manager, Page, and Ad Account
- Learn how to navigate Meta’s tools and interfaces
💡 Why it matters: A strong foundation makes everything easier and avoids costly mistakes later.
Module #2: HARNESSING META DATA TRACKING
Set up your tracking and learn how to measure what really matters.
- Install and verify the Meta Pixel
- Set up Conversion API (CAPI) for better tracking
- Understand event tracking and aggregated events
💡 Why it matters: Without accurate tracking, you’re flying blind — this ensures your data drives results.
Module #3: DEVELOPING A META ADVERTISING STRATEGY
Build a smart strategy that aligns to your goals and your audience.
- Define your campaign objective based on business needs
- Map the customer journey with funnel-based targeting
- Choose the right approach for cold, warm, and hot audiences
💡 Why it matters: A clear strategy saves money and helps you focus on what gets results.
Module #4: UNDERSTANDING CAMPAIGN AND AD SET LEVEL
Learn how Meta campaigns and ad sets are structured — and how to set them up correctly.
- Set up campaign objectives and budget strategies
- Build ad sets with audience, placement and schedule
- Use A/B testing and CBO (Campaign Budget Optimisation)
💡 Why it matters: A well-built ad structure makes it easier to test, scale, and manage results.
Module #5: UNDERSTANDING AD LEVEL
Create ad creatives that perform — and know what options you’ve got.
- Explore ad formats: single image, carousel, video, Instant Forms
- Add copy, headlines, calls-to-action and links
- Set up your destination URL and tracking
💡 Why it matters: Great ads win attention, drive clicks, and convert — weak ads waste your budget.
Module #6: CREATING GREAT ADS
Master the creative side of Meta ads using best practice and AI tools.
- Write headlines and copy using high-converting frameworks
- Use AI prompts to generate fresh ad ideas
- Learn creative principles that boost performance
💡 Why it matters: Ad creative is your biggest lever — and most businesses get it wrong.
Module #7: MEASURING CAMPAIGN EFFECTIVENESS
Track results, analyse performance, and know how to report. •
- Understand the key metrics: ROAS, CTR, CPC, CPL
- Set up custom reports in Ads Manager
- Learn how to diagnose issues in performance
💡 Why it matters: Better reporting means smarter decisions, faster fixes, and more wins.
Module #8: OPTIMISING PERFORMANCE
Take your ad campaigns to the next level with optimisation tactics.
- Optimise your budget, targeting and creative
- Run retargeting ads to increase conversions
- Use automation rules and performance tools
💡 Why it matters: Small tweaks = big gains. This is how to scale effectively and profitably.
Who this is for
This course is for anyone who wants to run better Facebook and Instagram ads — whether you’re just starting out or ready to scale.
Business Owners
Run ads that actually bring sales.
No more guesswork or wasted spend. Learn how to plan, build, and scale campaigns that drive business outcomes.
MARKETERS & CONSULTANTS
Take your ads — and results — to the next level. Master Meta’s tools and structures so you can run campaigns with confidence and get better ROI for your brand or clients.
FREELANCERS & AGENCIES
Deliver more value to clients. Get systems, templates, and strategies you can use across accounts to deliver higher-performing campaigns.
About Your Facilitators
Sam King
Founder of boutique agency 72 Social, Sam is a leading social media coach and strategist. He brings deep experience across industries, helping marketers create campaigns that truly convert.
Jon Tanner
Co-founder of Social Media College and expert in AI, strategy and digital marketing. Jon teaches practical systems to build and optimise your marketing — without the fluff.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Meta Advertising course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
