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Course Snapshot
Your all-in-one crash course in modern digital marketing — ideal for business owners, marketers, and career starters.
About This Course
This is your fast-track to mastering the full digital marketing mix.
Whether you're just starting out or want to sharpen your skills, this course gives you the complete picture — from strategy and content to SEO, social media, email marketing, and data.
We break down complex ideas into simple, proven steps. You’ll learn how to plan campaigns, write content, generate leads, optimise for search, run ads, and analyse results — all using real-world tools and the power of AI to work smarter.
Flexible Learning
On Your Schedule: Learn online, at your pace — no deadlines, no pressure.
Expert-Led Instruction
Learn from the Best: Created by digital marketing educators who’ve trained thousands of students and worked with real brands.
Certification
Earn a Recognized Credential: Receive a certificate and shareable badge when you complete the course.
Why You Should Do This Course
This course gives you the must-have skills every marketer needs today.
- Understand the full digital marketing ecosystem
- Learn strategy, tools, and tactics in one place
- Use AI to plan, create, and optimise campaigns
- Build real-world knowledge for any business
- Get certified and confident in your skills
What You'll Learn
Module #1: INTRODUCTION, TRENDS & DIGITAL MARKETING STRATEGY FOUNDATIONS
Start with the big picture and build a strong strategy base.
- Understand the digital marketing landscape and current trends
- Learn the essential components of a digital strategy
- Discover how to map goals, audiences, and objectives
💡 Why it matters: hy it matters: A strong foundation helps you avoid random tactics and focus on real results.
Module #2: CONTENT MARKETING AND AI
Plan and create content that builds trust, visibility, and traffic.
- Learn the role of content in digital marketing
- Use AI to generate content ideas, outlines, and copy
- Create blog posts, videos, emails, and more
💡 Why it matters: Content fuels your funnel — and AI helps you create it faster.
Module #3: WEB ASSET CONVERSION AND OPTIMISATION
Turn clicks into customers with better websites and landing pages.
- Understand the anatomy of a high-converting page
- Use persuasive copy and clear calls-to-action
- Optimise for speed, usability, and mobile
💡 Why it matters: Your website is your most powerful marketing asset — this makes it perform.
Module #4: EMAIL MARKETING AND MARKETING AUTOMATION
Build and nurture a database that delivers long-term results.
- Set up automated welcome and nurture sequences
- Write emails that drive opens, clicks, and conversions
- Choose the right platform and segmentation strategy
💡 Why it matters: Email marketing drives ROI — and keeps your audience engaged long-term.
Module #5: SEARCH ENGINE OPTIMISATION (SEO)
Get found on Google by ranking for the right keywords.
- Learn how search engines work
- Conduct keyword research with AI tools
- Optimise pages, structure, and content for SEO
💡 Why it matters: SEO brings in high-quality, cost-effective traffic over time.
Module #6: SEARCH ENGINE MARKETING – (PPC) ADVERTISING
Use paid search to get your offer in front of ready-to-buy audiences.
- Set up Google Ads campaigns step by step
- Write high-converting ad copy and choose the right keywords
- Track conversions and manage budgets
💡 Why it matters: Paid search gives you immediate visibility and measurable leads.
Module #7: SOCIAL MEDIA MARKETING
Learn how to use platforms like Facebook, Instagram, LinkedIn, and TikTok to grow your audience and promote your business.
- Choose the right platforms for your brand
- Understand how organic and paid social work
- Use AI to create, schedule, and analyse content
💡 Why it matters: Social media builds brand awareness and drives engagement — fast.
Module #8: ANALYTICS AND REPORTING
Track what’s working — and make smarter marketing decisions.
- Learn the key metrics for each channel
- Use Google Analytics, Meta Insights, and reporting tools
- Apply data to optimise campaigns and prove ROI
💡 Why it matters: Marketing without measurement is just guessing — data shows you the way.
Who this is for
This course is perfect for anyone looking to understand the full digital marketing stack and build real-world capability fast.
Business Owners
Understand what actually drives growth. Stop outsourcing without context. Learn the fundamentals, so you can manage your team or agency with confidence and clarity.
MmARKETERS AND CAREER CHANGERS
Launch or grow your marketing career. Build a practical skillset across all the key areas — plus get up to speed on AI so you’re ready for what’s next.
FREELANCERS AND ENTREPRENEURS
Learn how to attract leads and grow online. From landing pages to lead magnets to email and ads — this course helps you build a funnel that works.
About Your Expert Facilitator
Tara McFall
Tara McFall is a digital strategist and educator with over 18 years of experience in brand, ecommerce, and digital marketing. With a passion for simplifying strategy and building sustainable growth, she’s helped businesses of all sizes unlock the power of email marketing and automation. Tara has spent the last 8 years teaching digital marketing, blending real-world experience with a love of learning and innovation. Her approach is grounded, practical, and focused on outcomes that matter. Whether consulting on customer journeys or designing seamless campaigns, Tara’s mission is to help marketers work smarter — not harder.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Digital Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
