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Course Snapshot
Master the modern playbook for influencer marketing — from strategy to measurement, with expert insights and AI support.
About This Course
Influencer marketing has changed — and this course gives you the updated strategy you need to succeed.
Whether you want to work with creators, run campaigns for clients, or become one yourself, we’ll show you how to do it right.
You’ll learn how to find and select the right partners, set clear campaign goals, negotiate terms, brief content, and measure ROI. You’ll also discover how creators use AI and what trends are shaping the future of the industry.
Flexible Learning
On Your Schedule: Complete the course online at your own pace — no rush, no pressure.
Expert-Led Instruction
Learn from Both Sides: You’ll learn from both a marketing strategist and a full-time influencer to get the inside scoop on what really works.
Certification
Earn a Recognised Credential: Receive a digital certificate and badge to showcase your skills in creator and influencer marketing.
Why You Should Do This Course
Influencer marketing is no longer optional — it’s essential.
- Learn how to plan and manage influencer campaigns
- Build partnerships that deliver real value and ROI
- Use AI to find creators and brief content faster
- Understand the creator’s POV so you can collaborate better
- Stay ahead with trends shaping influencer marketing now
What You'll Learn
Module #1: INTRODUCTION TO INFLUENCER AND CREATOR MARKETING
Get clear on how influencer marketing works today.
- Understand the difference between creators and influencers
- Learn where they fit into a broader marketing strategy
- Explore how trust, relevance, and reach work together
💡 Why it matters: Knowing how and why to use influencers helps you avoid wasted time and mismatched partnerships.
Module #2: DEVELOPING AN EFFECTIVE STRATEGY
Plan campaigns that actually support your business goals.
- Define your goals, audience and key campaign stages
- Choose the right platforms and types of creators
- Align messaging, offers, and objectives
💡 Why it matters: A clear strategy keeps you focused and makes campaigns easier to manage and scale.
Module #3: IDENTIFYING AND SELECTING THE RIGHT PARTNERS
Find creators who truly align with your brand and goals.
- Use tools (including AI) to find and filter creators
- Vet audience quality, content style, and engagement
- Avoid fake followers, bots, and poor-fit creators
💡 Why it matters: The right fit is everything — you’ll save money and get better results by choosing carefully.
Module #4: NEGOTIATING TERMS AND MANAGING CAMPAIGNS
Set up strong relationships and make everything clear up front.
- Create simple contracts and content briefs
- Discuss deliverables, deadlines, usage rights, and payment
- Manage timelines and keep creators on track
💡 Why it matters: Clear expectations avoid confusion, protect your brand, and build long-term trust.
Module #5: CREATING COMPELLING CONTENT
Work with creators to make content that converts.
- Understand what kind of content performs best
- Learn how to brief creators without killing creativity
- Tap into trends, storytelling, and social proof
💡 Why it matters: Great content drives attention and action — and collaboration is the secret to success.
Module #6: LIVE Q&A WITH A CREATOR
Go behind the scenes with a full-time creator.
- Natasha (@skincarewithtash) shares her workflow, rates and process
- Get real insights on how to collaborate with influencers
- Learn what creators expect from brands and agencies
💡 Why it matters: Learning directly from a creator helps you improve your approach and stand out in your outreach.
Module #7: LEVERAGING AI AND FUTURE TRENDS
Use the latest tools and stay ahead of what’s coming.
- Discover the best AI tools for campaign planning and creator discovery
- Learn how creators use AI to speed up content and manage their brand
- Explore trends like AI influencers, creator economy platforms, and more
💡 Why it matters: Influencer marketing is evolving fast — this helps you stay relevant and competitive.
Module #8: MEASURING CAMPAIGN SUCCESS
Track your results and improve over time.
- Identify key metrics: reach, engagement, conversions, ROI
- Use tracking links, codes, and platform insights
- Optimise future campaigns based on data
💡 Why it matters: Measuring success means you can prove value and improve your results with every campaign.
Who this is for
Whether you’re running campaigns, hiring creators, or becoming one — this course will level up your skills and results.
MARKETERS AND AGENCIES
Build smarter, scalable campaigns.
Use frameworks, templates, and tools to plan, manage and report on influencer campaigns — with pro-level polish.
BUSINESS OWNERS
Grow your brand with trusted voices.
Work with the right creators to boost visibility, build social proof, and sell more — without wasting your budget.
CREATORS AND ASPIRING INFLUENCERS
Turn content into partnerships.
Learn how to pitch, negotiate, and work with brands — and grow your income as a content creator.
About Your Facilitators
Natasha Kay
Natasha is a full-time content creator and skincare influencer who’s worked with dozens of global brands. She shares her real-world experience as a creator, including how she pitches, negotiates, collaborates and grows her audience — all while staying authentic and building community.
Jon Tanner
Jon is the co-founder of Social Media College and a leading expert in digital strategy. He’s trained thousands of students and led campaigns for major brands. With a straight-talking style and deep marketing experience, Jon helps people master influencer marketing with confidence and clarity.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Creator and Influencer Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
