Conversion Rate Optimisation - On Demand Courses
Learn how to maximise the performance of your marketing funnel — with proven strategies, persuasive copy, and tools to track and improve every step.
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Course Snapshot
Learn how to turn browsers into buyers — and squeeze more revenue from your existing traffic.
About This Course
Most businesses spend time and money driving traffic… but not enough focus on what happens after someone clicks.
This course helps you fix that. You’ll learn the complete strategy for optimising your website, content and campaigns to increase leads, sales and signups.
We’ll cover everything from irresistible offers and landing pages to email sequences, copywriting, retargeting, testing and analytics — all explained step-by-step with real examples and templates you can start using right away.
Flexible Learning
On Your Schedule: Complete the course at your own pace, whenever and wherever it suits you.
Expert-Led Instruction
Learn from a Marketing Strategist: Facilitator Jonathon Tanner has helped hundreds of businesses grow online — and CRO is his superpower.
Certification
Showcase Your Skills: Earn a certificate of completion and a digital badge you can add to your CV or LinkedIn profile.
Why You Should Do This Course
If you're spending money on marketing, this course helps you make every dollar work harder.
- Increase the number of leads and sales from your website
- Improve every step of your funnel with clear strategies
- Discover what makes people act (and what doesn’t)
- Use proven templates and tools that actually convert
- Learn how to test and improve performance over time
What You'll Learn
Module #1: INTRODUCTION TO CRO
Understand what conversion rate optimisation really means — and why it matters.
- Learn key terms like CVR, CPA, AOV, ROAS
- Discover the role of CRO in your marketing funnel
- Identify the biggest opportunities for quick wins
💡 Why it matters: You’ll never look at your marketing funnel the same way again.
Module #2: DEVELOPING A CONVERSION STRATEGY
Create a strategic plan to increase conversions from start to finish.
- Map your buyer journey
- Identify bottlenecks and drop-off points
- Prioritise your highest-leverage improvements
💡 Why it matters: A clear plan ensures your CRO efforts get results — fast.
Module #3: BUILDING HIGH-CONVERTING WEB PAGES
Design pages that keep people engaged and move them to action.
- Learn the key elements of a high-converting page
- Explore examples of effective landing pages and opt-ins
- Use a proven landing page formula you can copy and paste
💡 Why it matters: Your page design and layout can make or break your conversions.
Module #4: CRAFTING IRRESISTIBLE LEAD MAGNETS & OFFERS
Learn how to create offers people actually want.
- Identify high-value lead magnets and tripwires
- Build urgency, exclusivity and value
- Use AI to generate offer ideas quickly
💡 Why it matters: Even the best ads won’t work if your offer is weak.
Module #5: WRITING COPY THAT MAKES PEOPLE ACT
Words matter. Learn how to write clear, persuasive, high-converting copy.
- Learn psychological triggers that drive conversions
- Craft headlines, subheads and CTAs that sell
- Use frameworks like PAS and AIDA to structure your message
💡 Why it matters: Great copy can double your results — without changing anything else.
Module #6: RETARGETING LOST VISITORS
Just because someone didn’t convert today doesn’t mean they’re lost.
- Learn how to set up retargeting campaigns
- Use Meta, Google and email to bring visitors back
- Create personalised content based on behaviour
💡 Why it matters: Most people need more than one touchpoint — retargeting gives them a second chance.
Module #7: NURTURING PROSPECTS WITH EMAIL
Keep your leads warm and engaged until they’re ready to buy.
- Design effective email nurture sequences
- Build trust, answer objections and stay top of mind
- Use automation to scale without losing the personal touch
💡 Why it matters: Email is one of the highest-converting channels — if you do it right.
Module #8: MEASUREMENT, A/B TESTING & OPTIMISATION
Find what works — and do more of it.
- Learn what to track and how to measure success
- Set up A/B tests to compare variations
- Use heatmaps, session recordings and analytics to guide decisions
💡 Why it matters: CRO isn’t one-and-done — it’s an ongoing system for growth.
Who this is for
This course is perfect for anyone who wants to increase results without increasing ad spend.
MARKETERS & CAMPAIGN MANAGERS
Optimise your funnels for better performance.
Build strategies that drive more leads and sales.
BUSINESS OWNERS & ENTREPRENEURS
Make every click count.
Maximise ROI on the traffic and attention you’re already getting.
COPYWRITERS & WEBSITE DESIGNERS
Boost the effectiveness of every page. Learn what converts — and how to improve client outcomes.
About Your Expert Facilitator
Jon Tanner
Jon is the co-founder of Social Media College and a leading expert in digital marketing strategy. With a strong focus on real-world implementation and data-backed decision-making, Jon teaches students how to increase conversions, reduce waste, and grow with confidence.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC PREMIUM
Full access to the Conversion Rate Optimisation course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
