All experts with real-world marketing experience
Meet Our Coaches
Our coaching team isn’t made up of theorists — these are marketers who’ve done the work. They’ve launched successful campaigns, scaled real businesses, and know exactly how to help you grow yours. Whether you need help with paid ads, content strategy or campaign optimisation, you're in the right hands.
Jonathon Tanner
Co-founder of Social Media College and award-winning digital strategist, Jonathon has worked with global brands and hundreds of small businesses. He’s passionate about helping business owners understand paid marketing and use data to drive better results.
Sam King
With over a decade of hands-on agency and in-house experience, Sam is a performance marketing expert who knows how to make Meta Ads convert. He’s helped clients scale from $5K to $500K+ in monthly revenue using smart targeting, sharp copy and optimised funnels.
Tara McFall
Tara brings a unique mix of strategic insight and content expertise. With a background in creative direction and campaign execution, she helps businesses build stronger brands, connect authentically with their audience, and improve their customer journey — from the first ad click to repeat sale.
How Our Group Coaching Works
Our group coaching is available for SMC Pro members 3 times per week
Group vs 1-on-1 Coaching: What’s the Difference?

Learn Alongside Peers
- 3 x live sessions weekly
- General Q&A and guided weekly themes
- Collaborative group format
- Great for ongoing support and troubleshooting

SMC Pro
- Book sessions at your convenience
- Fully tailored to your business needs
- One-on-one support with an expert coach
- Perfect for deep dives and campaign planning
- Available through SMC Pro
Who SMC Coaching Is For
We work best with people who already have a product or service in-market. If you're ready to implement and grow, we'll help you get there faster.
What Our Members Are Saying
Real business owners. Real campaigns. Real growth. These SMC members used our expert coaching to optimise their ad performance, fine-tune their offers, and grow faster than ever.
Why SMC Coaching Works
Our coaching isn’t just about learning — it’s about doing. We help you
implement the right strategies to grow faster, convert more, and feel
confident in your marketing.
- Get Expert Eyes on Your Marketing Stop guessing. Know exactly what’s working — and what needs to change — across your ads, content, funnels, and website.
- Improve Ad Performance Optimise your Meta and Google Ads campaigns with expert guidance to reduce costs and increase conversions.
- Strengthen Your Offer and Website Revamp your landing pages, sales messaging, and user experience so that more traffic turns into paying customers.
- Build Content That Converts Create scroll-stopping
content that drives engagement, builds authority, and supports your
funnel — even if you're short on time. - Stay Accountable and Focused Regular group sessions and personalised one-on-one coaching give you momentum, motivation, and clarity on what to do next.
- Work with Coaches Who’ve Done It Before Our coaches aren’t just teachers — they’ve built campaigns for real businesses and know what actually works.
Let’s Do This
You’ve seen what’s possible with expert support. Now it’s your turn.
Whether you’re stuck, scaling, or ready to take your marketing to the next level — we’ll help you get there faster.

Book a free 15-minute strategy call with our team to chat about your business goals and how coaching can help you hit them.
- No obligation
- 1-on-1 support
- Real advice — no fluff







