Instagram Marketing - On Demand Courses
Get a proven roadmap to grow your audience, increase engagement, and turn followers into paying customers — all in your own time.
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Course Snapshot
Your complete Instagram marketing toolkit — built for busy marketers.
About This Course
Struggling to grow your business on Instagram? You’re not alone — posting regularly isn’t enough if you don’t have the right strategy.
This practical course shows you how to grow a real audience, create content that connects, and turn followers into customers using proven tactics that actually work.
You’ll learn how to optimise your profile, master reels and stories, and run Instagram ads effectively — all with a clear, actionable roadmap you can start using right away.
Flexible Learning
On Your Schedule: Access the course anytime, from anywhere, and go at your own pace.
Expert-Led Instruction
Learn from the Best: Our course is led by top industry experts with years of experience in digital marketing and specifically on Instagram.
Certification
Earn a Recognized Credential: Upon completion, receive a digital certification to enhance your professional profile and showcase your expertise.
Why You Should Do This Course
Stop guessing what works on Instagram. This course gives you a clear, proven path to results.
- Boost your brand visibility on Instagram
- Engage your audience with content that converts
- Build a following that drives real business growth
- Use Instagram Ads to increase sales
- Get clear on your strategy, content, and results
What You'll Learn
Module #1: Introduction and Algorithm
Learn how Instagram really works and why your posts don’t always reach your audience.
- Understand the Instagram algorithm and what triggers visibility
- Discover how ranking works for posts, Stories, Reels and Explore
- Unpack myths vs facts about hashtags, engagement, and timing
💡 Why it matters: You’ll stop guessing and start creating content that the algorithm actually rewards.
Module #2: Developing Your Strategy
Build a tailored strategy that aligns with your brand and business goals.
- Set realistic goals for growth, sales or community-building
- Define your target audience and content pillars
- Use our strategy canvas to map your direction
📄 Includes: Downloadable strategy template + planning checklist
💡 Why it matters: A solid strategy keeps you focused and turns effort into outcomes.
Module #3: Creating Great Content
Design content that captures attention, builds connection, and drives action.
- Explore what works across Posts, Stories, Reels, and Lives
- Learn creative frameworks to boost engagement
- Tap into tools like Canva, CapCut, and AI-based content aids
💡 Why it matters: Better content = better performance — no budget needed.
Module #4: Planning and Scheduling
Stay consistent without burning out — get smart with your systems.
- Use tools like Meta Business Suite, Later, and Notion
- Learn how to plan a full month of content in under 2 hours
- Batch create, repurpose, and automate like a pro
📄 Includes: Monthly content calendar + scheduling workflow
💡 Why it matters: You’ll save hours per week and avoid last-minute stress.
Module #5: Building Your Followers
Attract the right audience with authenticity and intention.
- Organic growth strategies that actually work in 2025
- Build momentum through engagement and community-building
- Avoid spammy tactics and focus on value-first growth
💡 Why it matters: A loyal following is more valuable than a large one.
Module #6: Creators, Influencers, and Collaborations
Amplify your reach through strategic partnerships.
- Learn how to find and approach creators that align with your brand
- Understand influencer tiers, rates, and how to negotiate
- Co-create content that delivers reach, trust, and results
📄 Includes: Influencer outreach template + brand collaboration brief
💡 Why it matters: Trusted voices boost conversion faster than ads alone.
Module #7: Paid Ads and Shopping
Level up with paid growth tools built for conversion.
- Learn to build and test ads in Meta Ads Manager
- Understand placements, audiences, creative formats, and budget setting
- Explore product tagging, Shops, and click-to-buy features
💡 Why it matters: Paid ads done right can fast-track your growth and revenue.
Module #8: Analytics and Monetisation
Use your data to refine, scale, and monetise.
- Track what’s working using Instagram Insights and other tools
- Identify key metrics like engagement rate, reach, CTR, ROAS
- Learn how to monetise through lead gen, sales, or brand deals
📄 Includes: Analytics tracker template + monetisation options worksheet
💡 Why it matters: Growth is good — but measurable growth is what gets you paid.
Who this is for
This course is designed for anyone serious about mastering Instagram marketing.
Business Owners
Learn how to grow your business with Instagram.
Go from frustrated and overwhelmed to social media marketing guru with SMC’s all-in-one learning platform.
Current and Aspiring Marketers
Upskill fast and grow your career.
Whether you're in a marketing role or trying to break into the industry, you’ll build confidence and learn results-driven Instagram strategies that employers (and clients) love.
Agencies and Consultants
Deliver bigger results for your clients.
Learn how to build and manage high-performing Instagram strategies that boost engagement, leads, and revenue — and position your agency as the go-to expert.
About Your Facilitators
Rachel Gadiel
Rachel Gadiel is a digital strategist renowned for her expertise in enhancing brand visibility and driving business growth through innovative social media strategies. With years of experience in content strategy and social media marketing, particularly on Instagram, Rachel empowers businesses to engage effectively with audiences and optimize their digital presence.
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Instagram Marketing course
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
