WRITE COPY THAT CONVERTS — IN HALF THE TIME

Get the foundations right — and discover how AI fits into your writing process.

• Learn the role of copywriting in digital marketing
• Understand how AI helps (and where it can’t replace you)
• Get familiar with the tools we’ll use throughout the course

💡 Why it matters: Clear expectations and smart tools set you up for success.

You can’t write great copy if you don’t know who you’re writing to.

• Build detailed audience personas with pain points and desires
• Use AI prompts to help uncover motivators and objections
• Identify language, tone, and channel preferences

💡 Why it matters: Good copy feels personal — and that starts with truly knowing your audience.

Plan before you write so your copy hits the mark.

• Clarify your objective, CTA and key messaging
• Define your offer and the unique value it delivers
• Use a brief template to get clear before you write

💡 Why it matters: Great copy starts with a solid plan — not just great words.

Use proven copywriting frameworks to guide your content.

• Master formats like AIDA, PAS and problem-agitate-solve
• Understand how to write headlines, hooks, and openers
• See examples of high-converting copy in action

💡 Why it matters: Frameworks take the guesswork out of writing and help your message land every time.

Put it all into action — with AI as your co-pilot.

• Draft your core copy for ads, websites, and emails
• Use AI to brainstorm, refine and rewrite sections
• Learn how to balance AI-generated copy with your voice

💡 Why it matters: You’ll build real-world writing skills — and create working drafts you can use immediately.

Turn one strong piece of content into dozens of variations.

• Repurpose content across platforms (e.g. ads, social, email)
• Learn how to adjust tone and format for each channel
• Use AI to create variations, summaries and A/B tests

💡 Why it matters: Repurposing saves time, maximises value, and keeps your message consistent.

Make your words do the heavy lifting — and drive action.

• Learn persuasive psychology and behavioural triggers
• Use urgency, scarcity, proof, and emotion effectively
• Optimise for conversions across different goals

💡 Why it matters: Writing is one thing. Writing to sell? That’s where results come from.

Get the best tools to write faster and smarter.

• Review and compare the best AI tools for copywriting
• Explore tools for brainstorming, rewriting, and polishing
• Learn how to prompt effectively and avoid common pitfalls

💡 Why it matters: The right tools can make you 2–3x faster — without sacrificing quality.