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Join Our Live Facebook Organic Marketing Workshop
Overview Workshop Overview
Master the art of growing your brand and generating leads organically.
About This workshop
With over 2.9 billion users, Facebook remains one of the most powerful platforms to grow your business organically. But with declining reach and constant algorithm changes, you need the right strategy to stand out.
This hands-on workshop teaches you how to unlock Facebook’s full potential — without paid ads.
You’ll learn how to optimise your Facebook Page, build a loyal community, drive engagement that leads to conversions, and consistently grow your reach using the latest tools and tactics.
Whether you’re a business owner, marketer, or freelancer, you’ll leave with a complete Facebook content system tailored to your brand — plus the tools, templates and confidence to use it right away.
About our SMC Live Workshops
- Delivered live on Zoom
- Hosted by an industry expert
- Interact and engages with our expert host and fellow peers
- All attendees will receive an industry Certification and Digital Badge upon completion
What you need to do to prepare for our Live Workshops
- Workshops are packed with practical activities which will be based on your chosen organisation
- Clear the diary, attend the full session
- Breaks included, so come prepared with snacks to get you energised
Flexible Learning
On Your Schedule: Access the course anytime, from anywhere, and go at your own pace.
Expert-Led Instruction
Learn from the Best: Our course is led by top industry experts with years of experience in digital marketing and specifically on Instagram.
Certification
Earn a Recognized Credential: Upon completion, receive a digital certification to enhance your professional profile and showcase your expertise.
Why You Should Do This Workshop
If you’re using Facebook but struggling to get real results, this workshop will show you how to build trust, reach more people, and turn followers into customers.
- Reach more people without spending a cent on ads
- Grow your audience using proven organic content strategies
- Understand what works on your Page – and what’s holding you back
- Turn likes, comments and shares into website clicks and sales
- Learn how to manage your Page like a pro with tools that save time
What You'll Learn
Module #1: INTRODUCTION TO FACEBOOK ORGANIC
Understand why Facebook still matters for businesses and how organic strategies build trust and engagement.
- Discover the role of organic reach in today’s Facebook ecosystem
- Learn how Facebook’s algorithm prioritises content
- Spot quick-win opportunities for your brand
💡 Why it matters: A strong organic foundation makes all your other marketing efforts more effective.
Module #2: OPTIMISING YOUR FACEBOOK PAGE
Set up your Page for maximum visibility and credibility.
- Configure Page details, categories, and templates
- Craft an engaging “About” section and call-to-action
- Use design elements (cover photo, profile image) to showcase your brand
💡 Why it matters: Your Page is often the first impression — optimisation builds trust and authority fast.
Module #3: CREATING CONTENT THAT PERFORMS
Learn what types of content work best on Facebook and how to spark engagement.
- Explore proven formats like posts, polls, Stories, and Reels
- Write captions that encourage clicks, comments, and shares
- Build a content calendar that’s consistent and on-brand
💡 Why it matters: Content that resonates drives reach, loyalty, and sales.
Module #4: BUILDING ENGAGEMENT & COMMUNITY
Turn casual followers into active participants and loyal fans.
- Encourage interaction through comments, polls, and live video
- Respond strategically to build relationships
- Use engagement signals to amplify your reach
💡 Why it matters: The more engaged your audience, the further your content travels.
Module #5: USING GROUPS, EVENTS & COMMUNITIES
Harness Facebook’s built-in tools to deepen connections.
- Build and manage a Facebook Group for your audience
- Create Events that attract and engage attendees
- Foster a thriving community that supports your brand
💡 Why it matters: Communities create long-term loyalty and turn followers into advocates.
Module #6: MASTERING STORIES & REELS
Tap into Facebook’s short-form features to stay relevant and visible.
- Learn how Stories and Reels differ from regular posts
- Create quick, engaging content that gets attention
- Use trends, audio, and interactive features to boost reach
💡 Why it matters: Stories and Reels are prioritised by Facebook and drive massive organic visibility.
Module #7: LEVERAGING INSIGHTS & ANALYTICS
Track performance and use data to refine your strategy.
- Navigate Facebook Insights for key metrics
- Measure engagement, reach, and follower growth
- Adjust your content plan based on data-driven insights
💡 Why it matters: Knowing what works (and what doesn’t) helps you grow faster and smarter.
Module #8: MEASUREMENT, A/B TESTING & OPTIMISATION
Find what works — and do more of it.
- Learn what to track and how to measure success
- Set up A/B tests to compare variations
- Use heatmaps, session recordings and analytics to guide decisions
💡 Why it matters: CRO isn’t one-and-done — it’s an ongoing system for growth.
Who this is for
This workshop is perfect for anyone who wants to grow their audience and drive results on Facebook — without relying on ads.
MARKETERS & SOCIAL MEDIA MANAGERS
Build organic growth strategies that work.
Learn how to optimise Pages, create content that drives engagement, and grow loyal communities without ad spend.
BUSINESS OWNERS & ENTREPRENEURS
Turn followers into customers.
Discover how to use Facebook’s free tools — Groups, Events, Reels, and more — to build credibility, connect with audiences, and generate sales.
CONTENT CREATORS & FREELANCERS
Boost the effectiveness of every page. Learn what converts — and how to improve client outcomes.
About Your Facilitators
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
Our Pricing
Whether you want just this course or access to everything we offer — we’ve got a plan to suit your goals.
features
One Time Purchase
SMC Premium
Full access to the Facebook Organic Marketing Workshop
Downloadable templates, checklists, and tools
Digital Certificate of Completion
Access to this course — plus 17+ others
Monthly live workshops & masterclasses
Access to our private student community
Downloadable resources and certificates included
