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Overview Lead Magnets with AI Masterclass
Learn how to turn browsers into buyers — and squeeze more revenue from your existing traffic.
About This Masterclass
Most businesses spend time and money driving traffic… but not enough focus on what happens after someone clicks.
This course helps you fix that. You’ll learn the complete strategy for optimising your website, content and campaigns to increase leads, sales and signups.
We’ll cover everything from irresistible offers and landing pages to email sequences, copywriting, retargeting, testing and analytics — all explained step-by-step with real examples and templates you can start using right away.
About our SMC Live Masterclasses
- Delivered live online in our SMC Skool Community
- Hosted by an industry expert
- Interact and engages with our expert host and fellow peers
- Designed to be super practical, apply learnings to your role immediately
What You Will Learn
Our students don’t just learn — they take action and get real results. Here’s what they’re saying.
➡️ What a lead magnet is and why it matters
➡️ The different types of lead magnets that you can create
➡️ Actionable tips and tricks to create one that works 24/7
➡️ The best AI tools that you can use at each stage of the process
➡️ AI prompt tips and structures
➡️ The live example of creating an eBook
Who this is for
This course is perfect for anyone who wants to increase results without increasing ad spend.
MARKETERS & CAMPAIGN MANAGERS
Optimise your funnels for better performance.
Build strategies that drive more leads and sales.
BUSINESS OWNERS & ENTREPRENEURS
Make every click count.
Maximise ROI on the traffic and attention you’re already getting.
COPYWRITERS & WEBSITE DESIGNERS
Boost the effectiveness of every page. Learn what converts — and how to improve client outcomes.
About Your Facilitators
Jon Tanner
Jon Tanner brings a wealth of knowledge in digital marketing and education, having been recognized as a leading expert and educator in the field. As a co-founder of Social Media College, Jon's insights into digital marketing trends and his hands-on approach help students and businesses leverage the full potential of social media tools for maximum impact.
FAQs
What exactly is CRO?
CRO stands for Conversion Rate Optimisation — the process of increasing the percentage of visitors who take a desired action on your site or funnel.
Will I need to spend money on tools or ads?
Nope. This course is about improving the performance of your existing marketing efforts — without extra spend.
I’m not tech-savvy. Can I still do this?
Absolutely. We use plain English, show everything step-by-step, and provide templates to make implementation easy.
Do I need a website to do this?
It’s ideal — but if you run email campaigns, ads or use landing pages, you’ll still benefit massively.
Will this help if I’m already running ads?
Yes! You’ll learn how to get more value from your traffic, reduce cost per conversion, and improve return on ad spend.
Is this live workshop included with SMC Unlimited?
Yes. You can access the full live workshop with a monthly or annual SMC Unlimited subscription.